135 Best Company Swag Ideas & Why People Love Them
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135 Best Company Swag Ideas & Why People Love Them

Explore 135 of the best company swag ideas and learn why these promotional items are popular with employees and clients.

Tim Kuo

Tim Kuo

Sep 11th 202427 min read

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Think about the last time you received a t-shirt or mug from a company. What did you do with it? If it was a high-quality item, there’s a good chance you still use it today. Corporate swag has this incredible ability to break down barriers and make people feel appreciated. The right company swag can boost employee morale and create a positive company culture. This article will help you find the best company swag for your next giveaway.

Giftpack's solution makes finding, customizing, and distributing company branded swag easy. With Giftpack, you can create a personalized experience for each recipient. This goes a long way toward helping your business stand out and creating a positive association with your brand.


What Is A Company Swag?

working in a big company - Best Company Swag

In the corporate world, swag refers to branded merchandise or promotional items that a company customizes with its:

  • Logo
  • Slogan
  • Other branding elements

These items are often given away or sold to promote the brand, celebrate an event, or support a cause. Think of things like T-shirts, hats, pens, tote bags, or water bottles, everyday items that carry your brand’s identity wherever they go.

Why Use Branded Swag?

The purpose of branded swag is pretty straightforward: it’s all about increasing brand awareness, building loyalty, and driving engagement.

When people use or wear items with your company’s logo, they walk billboards subtly yet powerfully spreading your brand’s message. Swag creates a tangible connection between your brand and the recipient, often serving as a memorable keepsake that reinforces positive associations with your company.

The Corporate Gifting Market Is Booming

The corporate gifting market is huge and growing rapidly. In 2023, it was valued at around 80.66 billion dollars and is expected to double by 2032, reaching 183.49 billion dollars.

This growth reflects the increasing emphasis on building strong business relationships through thoughtful gifting. Companies are now focusing on personalized and meaningful gifts that resonate with recipients and reflect the company’s values, making swag not just a promotional tool but a crucial part of corporate strategy.

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Why Give Your Employees And Customers Company Swag

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Boost Brand Recognition with Swag

Swag acts as a mini billboard for your brand. Items like mugs or pens with your logo keep your company’s name visible daily, reinforcing brand presence and keeping it at the forefront of people’s minds. With 80% of customers needing to trust a brand before purchasing, effective swag can help build this trust and enhance brand recall.

Swag Boosts Employee Morale

A thoughtful gift from an employer, such as a branded T-shirt or water bottle, boosts employee morale. It shows appreciation and makes employees feel valued, fostering a sense of belonging and satisfaction within the team.

Swag Can Help Show Client Appreciation

Sending swag to clients demonstrates your appreciation for their business. A well-chosen gift can:

  • Strengthen relationships
  • Show gratitude
  • Encourage long-term loyalty

Use Swag for Business Incentives

Swag can be used as a reward system to recognize achievements and milestones. They offer branded items as incentives to motivate employees and clients, reward them for their efforts, and encourage continued engagement.

Swag Helps Encourage Repeat Business

Clients receiving practical and liked swag are more likely to remember your company and return for future needs. Useful items like branded notebooks or USB drives plant seeds of goodwill and keep your brand top of mind.

Improve Employee Onboarding With Swag

New employees appreciate a warm welcome, and company swag helps create a positive first impression. Including thoughtful and enjoyable items in their welcome package can set the tone for their experience and make them feel valued.

How Giftpack's AI-Driven Platform Simplifies and Personalizes Corporate Gifting

At Giftpack, our driving force is to simplify the corporate gifting process while maximizing the impact of each gift. We use our custom AI algorithm to create highly customized scenario swag box options for you. We deliver globally and have an extremely user-friendly platform. We curate the most fitting gifts from a vast catalog of over 3.5 million products worldwide (which is ever-increasing).

By carefully considering an individual's basic demographics, preferences, social media activity, and digital footprint, we tailor each gift selection process regardless if the recipient is an employee, a customer, a VIP client, a friend, or a family member. With a wide range of locally and globally sourced gifts, we ensure that personalized gifting is accessible and achievable on a large scale, delivering meaningful connections across the globe.

Try Giftpack's client gifting service for free today.

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What To Consider In A Company Swag Idea

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1. Cost: Striking the Right Balance

Finding the right company swag balances cost and quality. Affordable swag that doesn't skimp on quality gives you the best return on investment without breaking the bank.

2. Branding: Reflect Your Company’s Image

Company swag items should reflect your company's brand and values. It's not just about slapping a logo on anything. It's about finding items that resonate with your brand's image.

3. Sustainability: Go for Eco-Friendly Options

Consumers are more environmentally conscious than ever. To reflect your brand's commitment to sustainability, opt for durable and eco-friendly swag. It should be quality company swag that'll last.

4. Interests: Know Your Audience

Consider your employees' and clients' hobbies, needs, and interests to create swag that they want.

Help ensure your team will use your swag by incorporating the latest trends and innovations into your swag.

6. Cultural Relevance: Be Sensitive to Your Audience

Ensure that your swag is culturally sensitive and appropriate. This is particularly important for global companies with a diverse workforce and client base.

7. Utility: Choose Practical Items

Choose items that will become a part of the daily lives of those who receive them, ensuring your brand is always in sight.

8. Customization: Personalize to Boost the Appeal

Personalization can transform a generic item into something special. Look for swag that can be easily customized to boost its value and appeal.

9. Reliability: Work with Trusted Suppliers

Your swag represents your brand, and subpar items can reflect poorly on your company, partner with suppliers known for their reliability and quality.

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135 Best Company Swag Ideas For Your Customers & Employees

a kit for employees - Best Company Swag

1. Blue Light Glasses

For employees who stare at screens all day, blue light glasses could be a lifesaver. These block out irritating blue light from screens and can reduce eye strain.

2. Thick Throw Blanket

A thick, warm blanket is almost always welcome for areas that get cold. Just ensure the blanket isn’t a thin, flimsy thing that doesn’t do much.

3. Branded T-Shirts

A classic choice, branded T-shirts are wearable and provide a walking billboard for your company. They can be designed to reflect your brand’s style and values, making them functional and fashionable.

4. Eco-Friendly Tote Bags

Tote bags are great for reducing plastic waste and are highly visible. Eco-friendly versions made from recycled cotton or jute reinforce your company’s commitment to sustainability.

5. Notebooks and Journals

Notebooks and journals are perfect for taking notes or jotting down ideas. Customizing them with your company’s logo adds a professional touch and ensures they’re used frequently.

6. Portable Phone Chargers

Portable phone chargers are incredibly useful in today’s tech-centric world. They help keep devices powered up on the go, and branded ones make sure your company stays in their minds.

7. Stainless Steel Tumblers

Stainless steel tumblers are durable and keep drinks hot or cold for extended periods. They’re a great way to promote your brand while offering a practical item that people will use daily.

8. Stylish Travel Mugs

Travel mugs are perfect for coffee lovers who are always on the go. Customizing them ensures your brand travels with your clients and employees wherever they go.

9. Wireless Earbuds

Wireless earbuds are a modern and high-tech swag option that’s perfect for tech enthusiasts. They offer convenience and luxury, making them a coveted item.

10. Customized USB Drives

Customized USB drives are practical for data storage and transfer. They come in various designs and capacities, making them a useful and memorable gift.

11. Desk Plants

Desk plants bring a touch of nature to the workspace and can improve mood and productivity. Branded pots or planters add a personalized touch.

12. Smartphone Stands

Smartphone stands are handy for keeping phones visible and accessible while working or watching videos. Custom designs can make them a useful and appreciated gift.

13. Bluetooth Speakers

Bluetooth speakers are great for music lovers and are highly portable. Customizing them with your company logo adds a tech-savvy touch to your swag collection.

14. Reusable Coffee Cups

Reusable coffee cups are environmentally friendly and practical. They help reduce waste and keep beverages at the right temperature, all while showcasing your brand.

15. Eco-Friendly Shopping Bags

Eco-friendly shopping bags are useful for grocery runs or day-to-day errands. They help reduce single-use plastics and promote your brand’s commitment to sustainability.

16. Custom Hats and Caps

Custom hats and caps offer a stylish way to showcase your brand. They’re versatile and can be worn casually or as part of a uniform.

17. Insulated Lunch Bags

Insulated lunch bags keep meals fresh and are perfect for employees or clients who bring lunch from home. Customizing them ensures that your brand is seen during lunchtime.

Branded sunglasses are a fun and practical swag item, especially during sunny seasons. They offer a stylish way to promote your company.

19. Keychains

Keychains are small, practical items that can be customized in various shapes and materials. They’re great for keeping your brand in people’s minds as they go about their daily routines.

20. Mouse Pads

Custom mouse pads are ideal for office environments. They can be designed with your brand’s logo and offer a practical surface for daily computer use.

21. Calendar Planners

Calendar planners are great for organization and scheduling. They offer a large surface for branding and are appreciated for their functionality.

22. Tech Organizers

Tech organizers help keep cables and accessories tidy. They’re useful for anyone with various gadgets and can be customized to reflect your brand.

23. Phone Wallets

Phone wallets stick to the back of phones and provide a handy place for cards and cash. Customizing them with your logo keeps your brand visible in a practical way.

24. Hand Sanitizers

Hand sanitizers are always appreciated, especially in public or shared spaces. Custom bottles ensure your brand is seen while promoting health and hygiene.

25. Portable Fans

Portable fans are great for staying cool on hot days. They’re practical, and a branded fan is a nice touch for outdoor events or as a summer giveaway.

26. Custom Magnets

Custom magnets, designed with fun or useful information, are perfect for sticking on fridges or filing cabinets. They keep your brand visible in everyday spaces.

27. Coasters

Custom coasters protect surfaces and are often used in home and office settings. They provide a practical, everyday use for your brand.

28. Fitness Bands

Fitness bands are great for health-conscious individuals. Branded versions can promote your company while helping users track their fitness goals.

Golf balls are a classic swag item for corporate events or golf enthusiasts. Custom logos make them a practical and memorable gift for clients or employees.

30. Travel Pillows

Travel pillows add comfort to journeys. Customized versions can promote your brand while providing a cozy accessory for travelers.

31. Custom Blankets

Custom blankets are versatile and can be used at home, in the office, or during outdoor activities. They offer warmth and comfort while showcasing your brand.

32. Stress Balls

Stress balls are fun and functional, helping people relax during busy or stressful times. Customizing them with your brand’s logo makes them a memorable and useful item.

33. Branded Umbrellas

Branded umbrellas are practical, especially in rainy weather. They offer a large surface for your company’s logo and provide visibility for a useful item.

34. USB Hub

USB hubs expand the number of USB ports available on a computer, making them practical for tech users. Customizing them keeps your brand present in tech-centric environments.

35. Custom Koozies

Koozies keep drinks cool and are a fun swag item, especially for outdoor events. Custom designs help promote your brand in a casual, entertaining way.

36. Photo Frames

Custom photo frames are a great way to display memories. They’re appreciated for their personal touch and can be customized with your company’s logo.

37. Travel Adapters

Travel adapters are essential for international travel, making them a practical and appreciated swag item. Customizing them ensures your brand travels with clients and employees.

38. LED Flashlights

LED flashlights are helpful for emergencies and everyday tasks. Customizing them with your brand’s logo is a practical and memorable gift.

39. Custom Lanyards

Custom lanyards are great for holding ID badges or keys. They’re often used at conferences or office settings, offering a visible and practical branding opportunity.

40. Desk Clocks

Desk clocks are both functional and decorative. Customized with your company’s logo, they help keep your brand visible in office environments.

41. Reusable Straws

Reusable straws promote sustainability and reduce waste. Customizing them with your logo shows your brand’s commitment to the environment while providing a practical item.

42. Snack Boxes

Snack boxes offer a variety of treats and are a fun way to show appreciation. Custom packaging can include your company’s branding, making them a thoughtful and enjoyable gift.

43. Customized Bandanas

Customized bandanas are versatile and can be used in various ways, from fashion accessories to head coverings. They offer a unique branding opportunity.

44. Phone Cases

Phone cases protect devices and can be customized to feature your company’s logo. They offer a practical and personal touch to your swag collection.

45. Waterproof Phone Pouches

Waterproof phone pouches protect devices from water and dust. They’re practical for outdoor activities and travel, and branding them ensures your company is seen in various settings.

46. Branded Socks

Branded socks are a fun and comfortable swag item. Custom designs reflect your company’s personality and add a playful touch to your gifts.

47. Custom Aprons

Custom aprons are perfect for cooking enthusiasts or professionals. They provide a practical way to showcase your brand in a kitchen or workshop setting.

48. Eco-Friendly Notebooks

Eco-friendly notebooks are made from sustainable materials and promote environmental responsibility. Customizing them with your brand’s logo reinforces your commitment to sustainability.

49. Portable Power Banks

Portable power banks keep devices charged on the go. They’re practical and appreciated for their functionality, making them a valuable addition to any swag collection.

50. Desk Organizers

Desk organizers help keep workspaces tidy and efficient. Customizing them with your company’s logo adds a professional touch to an everyday office essential.

51. Reusable Food Containers

Reusable food containers are perfect for meal prep and reduce single-use plastics. Customizing them with your brand’s logo adds a practical touch to a green initiative.

52. Personalized Key Fobs

Personalized key fobs are great for keeping keys organized. Custom designs can include your logo or a unique message, making them a handy and memorable gift.

53. Travel Journals

Travel journals are ideal for those who love documenting their journeys. Customized covers make them a personal and thoughtful gift for clients or employees who travel frequently.

54. Custom Mints and Candy

Custom mints and candy are fun, sweet treats that can be branded with your logo or message. They’re perfect for events or as a small thank-you gift.

55. Scented Candles

Scented candles create a relaxing atmosphere and are popular for company swag. Custom labels can include your brand’s logo or a special message.

56. Custom Tote Bags

Custom tote bags are versatile and eco-friendly. They’re perfect for carrying groceries, books, or gym gear and help promote your brand with every use.

57. Sleep Masks

Sleep masks are great for frequent travelers or anyone who can relax more. Custom designs can make them a unique and useful gift.

58. Branded Blankets

Branded blankets are cozy and useful for various settings, from home to outdoor events. They offer a large surface for your company’s logo and provide warmth and comfort.

59. Tech Cleaning Cloths

Tech cleaning cloths are practical for keeping screens and devices clean. Customizing them with your logo ensures your brand stays visible in everyday tech use.

60. Customized Pencil Cases

Customized pencil cases are great for students or professionals. They help keep writing instruments organized and provide a visible branding opportunity.

61. Wireless Charging Pads

Wireless charging pads are a modern and convenient swag item. Custom designs ensure your brand is seen while users charge their devices.

62. Branded Water Bottles with Infusers

Branded water bottles with infusers are perfect for adding flavor to water. They’re practical, promote healthy hydration, and showcase your brand.

63. Custom Coffee Mugs

Custom coffee mugs are a classic choice for office swag. They’re practical for daily use and can be customized with your company’s logo or message.

64. DIY Craft Kits

DIY craft kits are fun and engaging. They offer a creative way to spend time and can be customized with your company’s branding for a unique touch.

65. Travel-Size Toiletries

Travel-size toiletries are practical for frequent travelers. Custom packaging or labels ensure your brand is seen even when people are on the go.

66. Sustainable Bamboo Utensils

Sustainable bamboo utensils are eco-friendly and practical. Customizing them with your logo reinforces your brand’s commitment to environmental responsibility.

67. Branded Cooling Towels

Branded cooling towels are great for hot weather or intense workouts. They help keep users cool and showcase your brand with every use.

68. Custom Hand Warmers

Custom hand warmers are perfect for cold weather. They provide warmth and comfort, and customizing them with your logo adds a personal touch.

69. Mini Toolkits

Mini toolkits are practical for quick fixes and small repairs. They’re a useful gift that can be customized with your company’s branding.

70. Insulated Tumblers

Insulated tumblers keep drinks hot or cold for hours. Customizing them with your logo makes them a practical and appreciated swag item.

71. Silicone Phone Wallets

Silicone phone wallets stick to the back of phones and are great for carrying cards or cash. Customizing them ensures your brand is seen in a practical setting.

72. Travel Wallets

Travel wallets help organize travel documents and cards. Their custom designs make them useful and stylish gifts for frequent travelers.

73. Bluetooth Headphones

Bluetooth headphones are a high-tech and desirable swag item. They offer convenience and style, making them a memorable gift for tech enthusiasts.

74. Fitness Towels

Fitness towels are perfect for workouts and sports. Customizing them with your logo provides a practical item that promotes your brand in active settings.

75. Custom Pet Bandanas

Custom pet bandanas are a fun way to include pets in the swag mix. They can be branded with your company’s logo, making them a playful gift for pet owners.

76. Custom Stress Relief Toys

Custom stress relief toys, like fidget spinners or stress balls, are great for relaxation. They offer a fun way to relieve stress while keeping your brand visible.

77. Portable Mini Speakers

Portable mini speakers are great for music on the go. Customizing them with your logo provides a high-tech swag item that people will use regularly.

78. Personalized Nail Files

Personalized nail files are practical for personal care. Customizing them with your company’s branding makes them a thoughtful and useful gift.

79. Custom Bookmarks

Custom bookmarks are perfect for avid readers. They offer a practical and stylish way to keep track of reading progress while showcasing your brand.

80. Foldable Shopping Bags

Foldable shopping bags are compact and eco-friendly. They’re practical for carrying groceries or other items and can be customized with your company’s logo.

81. Magnetic Notepads

Magnetic notepads stick to fridges or metal surfaces, providing a convenient place to jot down notes. Custom designs ensure your brand is seen frequently.

82. Personalized Beach Towels

Personalized beach towels are perfect for summer giveaways. They offer a large surface for branding and are appreciated for their practicality.

83. Custom Phone Grips

Custom phone grips enhance phone usability and stability. They’re a small but practical swag item that keeps your brand visible in everyday use.

84. Eco-Friendly Binders

Eco-friendly binders are made from sustainable materials and are perfect for organizing documents. Customizing them with your logo reinforces your commitment to the environment.

85. Stylish Tumbler Bottles

Stylish tumbler bottles are both functional and fashionable. They keep drinks at the right temperature and offer a sleek way to showcase your brand.

86. Branded Hand Creams

Branded hand creams are practical for personal care and skincare. Customizing them ensures your brand is part of daily self-care routines.

87. Custom Flash Drives

Custom flash drives are practical for data storage and transfer. They offer a tech-savvy swag option that’s both useful and memorable.

88. Reusable Lunch Bags

Reusable lunch bags are practical for bringing meals to work or school. Customizing them with your logo makes them a functional and appreciated gift.

89. Mini Desktop Games

Mini desktop games add a fun touch to workspaces. Customizing them with your logo makes them a playful and engaging gift for employees or clients.

90. Personalized Bottle Openers

Personalized bottle openers are practical for social events and gatherings. Customizing them ensures your brand is seen in a fun and functional setting.

91. Custom Yoga Mats

Custom yoga mats are perfect for fitness enthusiasts. They provide a large surface for branding and promote health and wellness.

92. Travel-sized First Aid Kits

Travel-sized first aid kits are practical for handling minor injuries on the go. Customizing them with your logo makes them a thoughtful and useful gift.

93. Custom USB Car Chargers

Custom USB car chargers ensure devices stay powered while driving. They’re practical and appreciated for their functionality and convenience.

94. Insulated Water Bottles

Insulated water bottles keep beverages at the right temperature for extended periods. Custom designs ensure your brand is visible during outdoor activities or workouts.

95. Branded Sunglass Cases

Branded sunglass cases protect eyewear and offer a stylish way to promote your brand. They’re practical and appreciated for their utility.

96. Custom Power Strips

Custom power strips provide extra outlets and surge protection. They’re practical for tech users and help keep your brand visible in tech-centric environments.

97. Branded PopSockets

Branded PopSockets enhance phone grip and stand functionality. They’re a popular and practical swag item that ensures your brand is seen daily.

98. Eco-Friendly Lunch Boxes

Eco-friendly lunch boxes promote sustainability and are practical for meal prep. Customizing them with your logo reinforces your commitment to environmental responsibility.

99. Mini Bluetooth Keyboards

Mini Bluetooth keyboards are great for mobile device users. They offer convenience and functionality while showcasing your brand in tech settings.

100. Custom Travel Mugs with Handles

Custom travel mugs with handles offer a convenient way to enjoy beverages on the go. They’re practical and provide a large surface for branding.

101. Branded Cooling Bags

Branded cooling bags are perfect for chilling drinks or snacks on the go. They’re practical for outdoor events and offer a sizable area for your logo.

102. Custom Puzzle Sets

Custom puzzle sets are a fun and engaging swag item. They can be designed with your company’s branding and provide an interactive way for recipients to connect with your brand.

103. Stylish Baseball Caps

Stylish baseball caps offer a casual way to promote your brand. They’re versatile and popular, making them an excellent choice for employees and clients.

104. Personalized Car Air Fresheners

Personalized car air fresheners are a practical and refreshing gift. Custom designs can include your logo, ensuring your brand stays visible whenever the car is used.

105. Custom Picnic Blankets

Custom picnic blankets are ideal for outdoor activities and family gatherings. They provide a large surface for your branding and are appreciated for their practicality.

106. Branded Hand Towels

Branded hand towels are helpful for personal care or sports. Customizing them with your logo ensures your brand is visible in various settings.

107. Custom Digital Thermometers

Custom digital thermometers are practical for health and wellness. They’re a useful gift that can be personalized with your company’s logo.

108. Reusable Silicone Bags

Reusable silicone bags are eco-friendly and perfect for storing food or small items. Customizing them with your logo reinforces your brand’s commitment to sustainability.

109. Personalized Desk Lamps

Personalized desk lamps are practical for home or office use. They provide a useful light source and can be customized with your brand’s logo for visibility.

110. Custom Luggage Tags

Custom luggage tags help keep travel bags organized and easily identifiable. They’re practical for frequent travelers and offer a space for your branding.

111. Branded Notepad Holders

Branded notepad holders organize important notes and documents. Customizing them ensures your brand is seen in professional settings.

112. Stylish Water Bottle Holders

Stylish water bottle holders are practical for keeping beverages accessible during activities. Custom designs make them functional and eye-catching swag items.

113. Custom Pop-up Banners

Custom pop-up banners are perfect for events and trade shows. They offer a large space for branding and can be easily set up to showcase your company’s message.

114. Personalized Phone Cleaning Kits

Personalized phone cleaning kits help keep screens and devices clean. Custom designs ensure your brand is visible in everyday tech use.

115. Custom Safety Kits

Custom safety kits are practical for various situations. They can include items like first aid supplies and emergency tools branded with your company’s logo.

116. Branded Eco-Friendly Utensil Sets

Branded eco-friendly utensil sets promote sustainability while providing a practical gift. Customizing them with your logo reinforces your brand’s commitment to the environment.

117. Custom Foldable Chairs

Custom foldable chairs are perfect for outdoor events and picnics. They offer a large surface for your branding and provide comfort for recipients.

118. Branded Key Holders

Branded key holders help keep keys organized and accessible. Customizing them with your logo provides a practical and visible swag item.

119. Personalized Travel Pillows

Personalized travel pillows offer comfort during travel. Custom designs make them a thoughtful and practical gift for frequent flyers.

120. Custom Wine Opener Sets

Custom wine opener sets are a sophisticated gift for clients or employees. They offer elegance and can be branded with your company’s logo.

121. Stylish Travel Totes

Stylish travel totes are practical for carrying essentials during trips. Customizing them with your logo ensures your brand is visible while on the go.

122. Custom Puzzles

Custom puzzles are engaging and interactive swag items. They can be designed with your brand’s logo or message, providing a fun way to connect with recipients.

123. Personalized Phone Stands

Personalized phone stands help keep phones accessible and visible. Custom designs make them a practical and stylish gift for tech users.

124. Branded Clipboards

Branded clipboards are useful for note-taking and organization. Customizing them ensures your brand is seen in professional or educational settings.

125. Custom Flash Drives

Custom flash drives are practical for data storage and transfer. They offer a tech-savvy swag option that’s both useful and memorable.

126. Reusable Coffee Sleeves

Reusable coffee sleeves keep beverages warm and hands cool. Customizing them with your logo adds a practical touch to coffee breaks and reinforces your brand’s commitment to sustainability.

127. Custom Travel Organizers

Custom travel organizers help organize travel documents and accessories. They’re practical for frequent travelers and offer space for your branding.

128. Branded Car Chargers

Branded car chargers ensure devices stay powered on the go. They’re practical and appreciated for their convenience and functionality.

129. Personalized USB Drives

Personalized USB drives are useful for data storage and transfer. Customizing them with your company’s logo is a practical and memorable gift.

130. Stylish Travel Mugs

Stylish travel mugs are perfect for enjoying beverages on the go. Customizing them with your logo adds a touch of style and keeps your brand visible.

131. Custom Notebooks with Pen Holders

Custom notebooks with pen holders offer a practical and stylish way to organize notes. They’re perfect for meetings and personal use and have ample space for branding.

132. Branded Hand Sanitizer Bottles

Branded hand sanitizer bottles promote hygiene and health. Customizing them ensures your brand is visible in everyday situations.

133. Personalized Reusable Bags

Personalized reusable bags are eco-friendly and practical for carrying groceries or other items. Custom designs make them a functional and sustainable swag option.

134. Custom Inflatable Neck Pillows

Custom inflatable neck pillows offer comfort during travel. They’re compact and practical, making them a thoughtful gift for frequent flyers.

135. Personalized Yoga Blocks

Personalized yoga blocks are great for fitness enthusiasts. They add a personal touch to workout gear and provide a functional, branded item for health-conscious clients or employees.

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Why Do People Like Swag?

team happy with merch - Best Company Swag

Who doesn’t like free things? Something about getting a gift, no matter how small, sparks joy. It’s like a bit of surprise that instantly makes your day better.

But when it’s branded swag, it does more than just make you smile; it creates a sense of belonging. People love wearing a brand they believe in, or even just one they think is cool because it feels like they’re part of an exclusive club.

Swag Creates Connections with Brands

Swag also has this fantastic way of sticking around. Think about it—how many branded pens, mugs, or T-shirts are lying around your house? These items become part of our daily lives, reminding us of a brand every time we use them.

And when the swag is high-quality or particularly useful, it earns even more love. People appreciate items they can use, and when thoughtfully designed, they’re even more likely to be cherished.

Swag Can Spark Conversations

Let’s not forget the social aspect. Swag can be a conversation starter. When someone wears a branded hat or uses a branded notebook, it can spark curiosity or even admiration from others, giving the swag owner a chance to share their connection to the brand.

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Choosing The Best Company Swag Ideas

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Quality Is Key: Why Choosing Premium Company Swag Matters

When it comes to swag, quality matters, selecting promotional items that are well-made and visually appealing can help improve your brand's reputation. Hence, buyers and recipients view your business more favorably.

A whopping 72% of people say a brand's reputation is tied to the quality of its promotional items. What does this mean for you? When you offer cool, well-designed pieces of swag, people think positively about your company. This is especially true if the item is durable and can be used for a long time, exposing even more people to your brand.

Relevance: Choose Company Swag That Speaks to Your Audience

Not all swag is created equal. When selecting items to distribute at your next corporate event, it's vital to choose products that will resonate with your audience. Consider their demographics, interests, and preferences to ensure your swag selection adds value to their lives. For instance, if you’re targeting tech professionals, use their passion for innovation to inspire your swag selection.

To appeal to this group, you might consider high-tech gear like:

  • USB drives
  • Bluetooth speakers
  • Digital gift cards

If you’re attending a conference for the healthcare industry, functional swag like first aid kits or personal protective equipment (PPE) might be more appropriate.

Functionality: Why You Should Choose Practical Swag Items

The best promotional products offer utility and convenience. Whether it’s a versatile gadget, a useful tool, or a stylish accessory, selecting functional company swag helps ensure your audience will use the items you give them. This is crucial because each time they use the product, they’ll be reminded of your organization and the goodwill you fostered by gifting it to them.

For example, if you’re attending an outdoor recreation industry tradeshow, consider selecting functional swag like reusable water bottles, portable phone chargers, or picnic blankets. No matter where you pitch your tent, these items will help improve your audience’s experience both at the event and in nature.

Creativity: Stand Out With Unique and Custom Swag

Don’t be afraid to get creative when choosing the best company swag! Think outside the box and select items that captivate attention and spark excitement. Use unique designs, bold colors, and innovative customization options to make your swag stand out and leave a memorable impression.

For instance, instead of selecting the same old tote bags to hand out at your next conference, you may opt for a custom-printed picnic tote with a unique color or design. This will set your company apart, handing out boring, ordinary bags and creating a fun story to share with recipients.

Sustainability: Choose Eco-Friendly Company Swag Options

As you browse promotional products for your upcoming event, keep sustainability in mind. Demonstrating your commitment to environmental responsibility by selecting eco-friendly swag options helps the planet and can improve your brand image, especially if your target audience values corporate social responsibility. To align with your company’s sustainability goals, choose sustainable materials, recyclable packaging, or products with minimal environmental impact to contribute to a greener future.

Vendors: Finding the Best Company Swag for Your Budget

Once you’ve determined how much you can spend and the rough amount of swag you’ll need, it’s time to start thinking about vendors. There are countless options for swag vendors, all offering different products at different price points and quality levels. With countless options on the market, Giftpack makes handling company swag super easy and practical. Utilizing our custom AI algorithm, we create highly customized scenario swag box options for you. We deliver globally and have an extremely user-friendly platform. We curate the most fitting gifts from a vast catalog of over 3.5 million products worldwide (which is ever-increasing).

When picking out your company swag, remember these tips. Choose items that reflect your brand’s personality, ensure they’re share-worthy and high-quality, and consider cost-effective options to maximize your impact.

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How To Order Company Swag For Your Employees & Clients

ordering from a shop - Best Company Swag

Budget: Know Your Limits to Get the Best Company Swag

Before getting too carried away with all the fantastic ideas for your company swag, get clear on your budget. You may have a specific allowance for swag, either monthly or annually. If so, don’t assume that the budget is a free-for-all. It’s always smart to get explicit approval for your specific spending to avoid any unpleasant surprises later.

If your company doesn’t have an established budget, you’ll need to do a bit more legwork. Benchmarking against other expenses in your team’s budget, doing some online research, and asking around within your network can help you get a ballpark figure. Once you’ve got that estimate, run it by the decision-makers and get that all-important green light before placing any orders.

Quantity: How Much Swag Do You Need?

Next up is quantity—how much swag do you need? This depends largely on your intended use. If the swag is meant for every employee, start with a headcount of your team or department. Don’t forget to account for new hires and have a few extras on hand for good measure. Timing plays a big role here as well.

You might need a one-time batch if you’re ordering swag for a specific event. But you'll want to think ahead if you plan to distribute items over time—like giving branded water bottles to new hires. Estimate how many new hires you expect over the next several months or a year and order enough to cover that period.

Vendors: Choosing the Best Company Swag Vendor

Once your budget and quantity are set, it’s time to consider vendors. There’s no shortage of options, but they can vary significantly regarding product offerings, price, and quality.

Giftpack is a solid choice if you’re unsure where to start, especially if you’re looking for more personalized gifts that resonate with your recipients. Their AI feature helps tailor the swag to individual preferences, which can make a big difference in how well your gifts are received.

Lead Time: Don’t Forget About Timing

Don’t overlook the lead time, the time it takes for your swag to be produced and shipped. This is particularly important if you’re working with a deadline, like an upcoming conference or a holiday party.

Most vendors won’t be able to deliver in less than 5-10 business days, assuming everything goes smoothly. Plan and give yourself some extra buffer time to avoid any last-minute stress to account for potential delays.

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Build A Meaningful Employee Recognition Program With Ease with Giftpack's Client Gifting Service

At Giftpack, our driving force is to simplify the corporate gifting process while maximizing the impact of each gift. Utilizing our custom AI algorithm, we create highly customized scenario swag box options for you. We deliver globally and have an extremely user-friendly platform. We curate the most fitting gifts from a vast catalog of over 3.5 million products worldwide (which is ever-increasing).

By carefully considering an individual's basic demographics, preferences, social media activity, and digital footprint, we tailor each gift selection process regardless of whether the recipient is an employee, a customer, a VIP client, a friend, or a family member. With a wide range of locally and globally sourced gifts, we ensure that personalized gifting is accessible and achievable on a large scale, delivering meaningful connections across the globe.

Try Giftpack's client gifting service for free today.


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Ask us anything about Corporate Gifting
Tim Kuo

Tim Kuo

Sep 11th 202427 min read

About Giftpack

Giftpack's AI-powered solution simplifies the corporate gifting process and amplifies the impact of personalized gifts. We're crafting memorable touchpoints by sending personalized gifts selected out of a curated pool of 3 million options with just one click. Our AI technology efficiently analyzes each recipient's social media, cultural background, and digital footprint to customize gift options at scale. We take care of generating, ordering, and shipping gifts worldwide. We're transforming the way people build authentic business relationships by sending smarter gifts faster with gifting CRM.

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