You have just finished a presentation at a conference. As you leave the room, you notice the activity in the exhibit hall. You hear the conversations of attendees talking with booth staff. As you approach, you see branded displays and giveaway items in attendees' bags. You wonder what the booth's giveaway is. Giveaways, also known as corporate swag, are a way to attract event attendees, start conversations, and create business opportunities. The right swag can help with marketing goals, such as increasing social media followers or newsletter signups. If you need ideas for event giveaways, this is the right place for you.
This blog will unpack some creative corporate swag ideas for your next event so you can leave your competition in the dust. Company branded swag, like the ideas featured in this blog, can help you achieve your event goals while fostering goodwill and boosting your brand's visibility at and long after the event.
What are Giveaways?
Giveaways are like little bursts of excitement for your brand! They're promotional activities where businesses offer gifts or prizes to their audience. Imagine it as a fun way to:
- Draw attention
- Build engagement
- Get people talking about your brand
How do they work? You set up a giveaway, usually with a prize appealing to your target audience. It could be anything from a product you sell to a special experience or gift card. You invite people to participate, often through a contest, a sign-up, or sharing something on social media.
The Appeal and Effectiveness of Promotional Giveaways
The beauty of giveaways lies in their ability to create buzz and generate enthusiasm. People love the thrill of winning something for free and are often eager to join in, which helps you connect with a broader audience.
When these promotional items are practical and useful to your audience, they constantly remind you of your brand. 54% of US consumers report regularly using promotional products, reflecting their popularity. According to ASI’s Ad Impressions Study, promotional products or freebies are Americans' preferred form of advertising, highlighting their effectiveness in marketing.
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• Company Swag Ideas • Promotional Marketing • Conference Swag • Best Promotional Products • Event Marketing Strategies • Cheap Swag Ideas • Marketing Products For Small Business • Swag Items For Employees
Why Do Giveaways Matter in Marketing?
Giveaways are a secret weapon in the marketing toolkit, and here's why. They grab attention. Everyone loves free stuff, right? When you offer a giveaway, you're not just catching eyes—you're getting people to actively engage with your brand. This excitement helps pull in a crowd and gets people talking about your business.
Increasing Brand Visibility with Social Media-Driven Giveaways
There’s the magic of social sharing. When someone wins a giveaway or participates, they often share their excitement on social media. This spreads your brand’s visibility way beyond your immediate audience, putting your name out there to potentially thousands of new eyes. It's like having a mini advertising campaign fueled by genuine enthusiasm from your current followers.
Building Customer Loyalty Through Appreciation Giveaways
Giveaways also act as a token of appreciation. By giving something away, you show your customers that you value them, which can foster loyalty and keep them returning for more. It's a win-win: they get something they want, and you build a stronger relationship with them. And don’t overlook the data collection angle.
Using Giveaways for Strategic Consumer Data Collection
Giveaways can be a smart way to gather valuable consumer data. Whether through entries, sign-ups, or feedback, this information can provide insights into your audience's preferences and help shape your future marketing strategies. Giveaways are more than just fun—they’re a strategic tool that can boost your brand’s visibility, deepen customer relationships, and provide useful data, all while engaging your audience meaningfully.
Build a Meaningful Employee Recognition Program with Ease with Giftpack's Client Gifting Service
Giftpack is an innovative platform that simplifies the corporate gifting process while maximizing the impact of each gift. With a custom AI algorithm, Giftpack creates highly customized scenario swag box options for clients worldwide. This ensures that each gift is tailored to the recipient's preferences, social media activity, and digital footprint.
Giftpack offers a vast catalog of over 3.5 million products, enabling personalized gifting on a large scale. Through global delivery and an easy-to-use platform, Giftpack facilitates meaningful connections across the globe.
Global Delivery and User-Friendly Platform
One key feature that sets Giftpack apart is our ability to offer global delivery, ensuring they can receive a personalized gift from your company no matter where your recipients may be. Our platform is designed to be highly user-friendly, making the gifting process seamless and efficient for our clients. Giftpack has you covered if you're gifting an:
- Employee
- Customer
- VIP client
- Friend
- Family member
Personalized Gifting at Scale
With a vast selection of gifts sourced locally and globally, Giftpack makes personalized gifting accessible and achievable on a large scale.
Our goal is to deliver meaningful connections across the globe, ensuring that each gift has a lasting impact on the recipient. By leveraging data-driven insights and a diverse product catalog, we make it easy for companies to show their appreciation meaningfully and personally.
Try Giftpack's Client Gifting Service for Free Today!
What to Consider When Deciding on Giveaway Items
Know Your Audience
Understanding who will be attending your event is crucial. Tailor your giveaways to match their:
- Interests
- Preferences
- Demographics
Tech gadgets or trendy accessories might be a hit if your audience comprises young professionals. Branded workout gear or health supplements could be more appropriate if they're fitness enthusiasts.
Relevance to Your Brand
Choose giveaways that align with your brand’s identity and message. The giveaway aims to reflect what your business is about and enhance brand recognition. A company specializing in eco-friendly products might give away reusable items like water bottles or tote bags.
Quality Over Quantity
Opt for high-quality items that leave a positive impression rather than lots of inexpensive trinkets. A well-chosen giveaway can create a lasting impact and show that you value your audience. Quality items also tend to be used longer, providing extended exposure for your brand.
Budget Considerations
Set a budget for your giveaways and stick to it. Factors include the cost of the items and any associated costs like:
- Customization
- Packaging
- Shipping
Balancing cost with value is key—ensure the items are worth the investment and fit within your financial plan.
Customization and Branding
Personalize your giveaways with your brand’s logo or message. Custom items are more likely to be kept and used, extending your brand’s reach. Effective branding on giveaways helps reinforce brand identity and makes the items more memorable.
How the Giveaway Works
Decide on the mechanics of how the giveaway will be conducted. Will it be:
- Raffle
- Contest
- First-come
- First-served basis
Make sure the process is straightforward for participants to understand. Clear instructions and a simple entry process increase participation and engagement.
Promotion and Visibility
Promote your giveaway before and during the event to maximize its impact using:
- Social media
- Email newsletters
- Event signage
To inform people about the giveaway. The more visibility the giveaway gets, the more it can drive engagement and interest.
Follow-Up
Consider reaching out to giveaway winners and participants. A thank-you note or a follow-up message can strengthen relationships and leave a positive impression of your brand.
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65 Best Giveaway Ideas for Events
Tech & Gadgets - These 65 Giveaway Ideas for Events Will Make Your Next Event Memorable
1. Portable Chargers
These are incredibly useful for keeping mobile devices charged throughout the day, especially during long events or conferences. They offer practicality and convenience, ensuring attendees stay connected without worrying about battery life. Custom-branded portable chargers also serve as a daily reminder of your brand.
2. Bluetooth Speakers
Ideal for music lovers and those who appreciate quality sound. A branded Bluetooth speaker can be a sought-after giveaway, perfect for events where people want to share music or enjoy audio content. It adds a tech-savvy touch to your event and is a great way to boost your brand’s visibility.
3. Smartphone Stands
These are useful for:
- Hands-free video calls
- Watching videos
- Keep a phone in view on a desk
They’re a small yet functional giveaway that can be used daily, making it a practical gift that reinforces your brand’s utility in the recipient’s life.
4. Wireless Earbuds
A premium giveaway choice that appeals to tech enthusiasts and those who enjoy high-quality audio experiences. Wireless earbuds are seen as a high-value item, and branding them provides significant exposure. They’re perfect for a high-end or tech-focused event.
5. USB Drives
These are always needed for data storage and transfer, making them a practical and appreciated giveaway. Custom USB drives can be branded with your logo and pre-loaded with useful content, like event materials or promotional information, which adds extra value.
Eco-Friendly Items - These 65 Giveaway Ideas for Events Will Make Your Next Event Memorable
6. Reusable Water Bottles
These promote hydration and reduce single-use plastic waste. They’re a great way to support sustainability while keeping your brand in the spotlight. Custom water bottles with your logo can be used repeatedly, reinforcing your commitment to environmental responsibility.
7. Eco-Friendly Tote Bags
Perfect for carrying groceries or other essentials, these bags reduce the need for plastic and promote eco-conscious behavior. A branded tote is a functional giveaway that recipients frequently use, providing ongoing visibility for your brand.
8. Bamboo Cutlery Sets
These are a sustainable alternative to plastic utensils, making them a thoughtful giveaway for environmentally-minded attendees. They’re ideal for promoting a zero-waste lifestyle and can be a unique addition to your event’s sustainability efforts.
9. Plant Kits
Easy-to-grow kits with herbs or flowers make engaging and environmentally friendly giveaways. They encourage green habits and can be a delightful and memorable gift that brings a bit of nature into the recipient's home or office.
10. Organic Cotton T-Shirts
These shirts are not only comfortable but also promote sustainable fashion. Branded with your logo, they serve as a walking advertisement for your event while supporting eco-friendly practices.
Health & Wellness - These 65 Giveaway Ideas for Events Will Make Your Next Event Memorable
11. Fitness Bands
These encourage a healthy lifestyle by tracking fitness metrics like steps, heart rate, and calories burned. They’re a great giveaway for health, fitness, or wellness events, and they promote a positive and active lifestyle.
12. Yoga Mats
Yoga mats are Ideal for health, wellness, or relaxation events. They can be used for:
- Yoga practice
- Stretching
- Other fitness activities
Making them a valuable and appreciated giveaway for those interested in maintaining a healthy lifestyle.
13. Reusable Face Masks
These are practical and stylish, especially in settings where health and hygiene are a priority. They’re a thoughtful giveaway that shows you care about your attendees' well-being and can be branded to promote your event.
14. Essential Oils
Aromatherapy can be a relaxing addition to any wellness-focused event. Essential oils offer calming and therapeutic benefits, making them a thoughtful and beneficial giveaway that aligns with health and relaxation themes.
15. Health Supplements
Vitamins or protein powders can be a useful giveaway for health-conscious attendees. They’re practical and can enhance your event’s focus on health and wellness, providing value and promoting a healthy lifestyle.
Lifestyle & Accessories - These 65 Giveaway Ideas for Events Will Make Your Next Event Memorable
16. Customized Mugs
These mugs are practical for morning coffee or tea and can be used daily. They’re classic giveaway items that can be easily customized with your event’s branding, making them a lasting reminder of your event.
17. Stylish Journals
These journals are Perfect for:
- Note-taking
- Journaling
- Planning
A high-quality journal with your logo can be a sophisticated and practical giveaway, appealing to attendees who value organization and reflection.
18. Keychains
Small, handy, and easy to personalize, keychains are versatile giveaways that keep your brand visible every day. They’re a cost-effective option that can be customized to fit the theme of your event.
19. Sunglasses
Trendy and practical, sunglasses are a great giveaway for outdoor or summer events. They offer protection from the sun and serve as a stylish accessory, making them a popular and appreciated gift.
20. Travel Pouches
For organizing essentials while traveling, these pouches can keep items like toiletries or tech accessories neatly packed. They’re practical and can be branded to promote your event’s message.
Office Supplies - These 65 Giveaway Ideas for Events Will Make Your Next Event Memorable
21. Branded Notebooks
Practical for work or study, branded notebooks offer a functional and professional giveaway option. They’re useful for note-taking, planning, or brainstorming, keeping your brand in the recipient’s daily routine.
22. Pen Sets
High-quality pens are appreciated in any professional setting. A branded pen set can be a sophisticated giveaway that adds a touch of elegance and practicality to your event.
23. Desk Organizers
These help keep workspaces tidy and efficient. A branded desk organizer is a practical gift that adds value to any office environment and promotes your brand in a functional way.
24. Mouse Pads
Mouse pads can be customized with your branding and are useful for daily computer use. They’re a simple yet effective giveaway that enhances the recipient’s workspace while keeping your brand visible.
25. Sticky Notes
Handy for reminders, to-do lists, and quick notes, sticky notes are a practical giveaway that’s always in demand. Custom-branded sticky notes keep your event’s message front and center in a functional format.
Food & Beverage - These 65 Giveaway Ideas for Events Will Make Your Next Event Memorable
26. Gourmet Snacks
Delicious treats like
- Artisanal chocolates
- Nuts
- Granola bars
It can make for a memorable and enjoyable giveaway. They add a personal touch to your event and cater to various tastes.
27. Coffee or Tea Samplers
For caffeine enthusiasts, gourmet coffee or tea samplers offer a delightful and practical gift. They can enhance the event experience and provide a taste of something special.
28. Custom Candy Bars
Personalized candy bars with custom wrappers are a fun and sweet giveaway. They add a touch of creativity to your event and can be tailored to fit the theme or branding.
29. Wine or Craft Beer
If appropriate for the event, offering wine or craft beer bottles can be a sophisticated and appreciated giveaway. Ensure that it aligns with your event’s theme and audience preferences.
30. Recipe Books
A recipe book can inspire culinary creativity. It can be a thoughtful giveaway for food-related events, encouraging attendees to try new recipes and enjoy cooking.
Fun & Games - These 65 Giveaway Ideas for Events Will Make Your Next Event Memorable
31. Board Games
Board games are perfect for bringing people together for some interactive fun. Whether for family gatherings or social events, they can create memorable experiences and foster connections among attendees. Customizing board games with your branding or event theme adds a unique touch.
32. Puzzles
Engaging and entertaining, puzzles can challenge the mind and provide a relaxing break. They’re great for all ages and can be customized with event-related images or themes to make them more memorable.
33. Decks of Cards
A classic choice for fun and social interaction, decks of cards are versatile and can be used for countless games. Custom decks can be a great conversation starter and keep your event in people’s minds long after it’s over.
34. Miniature Toys
These small, fun items suit all ages and can be an event hit. From tiny figurines to collectible toys, they offer a playful and nostalgic element that attendees will enjoy.
35. Party Gadgets
Items like light-up toys, noisemakers, or other fun accessories can add excitement and energy to your event. They’re perfect for creating a lively atmosphere and enhancing the overall experience.
Beauty & Self-Care - These 65 Giveaway Ideas for Events Will Make Your Next Event Memorable
36. Skincare Sets
These sets are a thoughtful way to pamper attendees and offer them luxury. Skincare products can help refresh and rejuvenate, making them a popular and appreciated giveaway.
37. Hand Creams
Ideal for keeping hands soft and smooth, hand creams are a practical and stylish giveaway. They’re perfect for attendees who appreciate self-care and can be easily carried in a handbag or desk drawer.
38. Lip Balms
A small but essential item, lip balms are handy for keeping lips moisturized. Custom-branded lip balms are a practical giveaway that will likely be used frequently, keeping your event in mind.
39. Travel-Sized Toiletries
These are convenient and practical for attendees who travel frequently. Offering travel-sized items like shampoos, conditioners, or body wash can be a useful and appreciated gift.
40. Scented Candles
Scented candles can enhance the atmosphere at home by adding a relaxing and aromatic touch. They’re a delightful giveaway that provides comfort and can be branded to remind attendees of your event.
Home & Living - These 65 Giveaway Ideas for Events Will Make Your Next Event Memorable
41. Coasters
These protect surfaces and add a touch of style to any home. Branded coasters are practical and can be used daily, keeping your event’s branding visible.
42. Kitchen Gadgets
Items like bottle openers, measuring spoons, or other small kitchen tools are practical and can be used regularly. Custom-branded kitchen gadgets can be a fun and useful giveaway.
43. Blankets or Throws
Cozy and useful, these can provide warmth and comfort. A branded blanket or throw is a thoughtful giveaway that can become a cherished item in any home.
44. Decorative Magnets
Decorative magnets are a small but memorable giveaway that adds a personality to the fridge. They can feature your branding or event theme and provide a daily reminder of your event.
45. Plant Pots
Plant pots, ideal for growing indoor greenery, can be a lovely and practical gift. They promote a connection with nature and can be branded to enhance your event’s theme.
Educational & Inspirational - These 65 Giveaway Ideas for Events Will Make Your Next Event Memorable
46. Books
Offering books relevant to your event’s theme or industry can provide valuable knowledge and inspiration. They’re a thoughtful giveaway that attendees will appreciate and keep for reference.
47. Motivational Posters
These can inspire and motivate attendees, providing a visual reminder of your event’s message. Custom posters with uplifting quotes or themes can be a great addition to any workspace or home.
48. Educational Tools
Items like activity kits or learning materials are perfect for engaging attendees and offering them practical resources. They can be customized to fit your event’s theme and provide educational value.
49. Workshops or Webinars
Providing free access to valuable sessions can be a highly engaging giveaway. It allows attendees to learn new skills or gain insights, adding significant value to your event.
50. Skill Development Courses
Offering opportunities for online learning can be a valuable giveaway, especially for professional or personal development events. It supports attendees’ growth and aligns with educational themes.
Event-Specific Items - These 65 Giveaway Ideas for Events Will Make Your Next Event Memorable
51. Event T-Shirts
These commemorate the occasion and provide a wearable memento. Custom-branded t-shirts can be a popular giveaway, creating a sense of unity and connection among attendees.
52. Customized Water Bottles
Practical and branded, these are ideal for keeping attendees hydrated while promoting your event. They’re a useful giveaway that attendees will appreciate and use frequently.
53. Lanyards
Custom lanyards are practical, promotional, and essential for event badges and IDs. They help with organization and ensure your event’s branding is visible throughout.
54. Event Programs
Useful as a keepsake, event programs provide a detailed event overview and can be a valuable reference for attendees. They also offer an opportunity for additional branding.
55. Photo Booth Prints
Fun and memorable, photo booth prints can capture moments from your event and serve as a tangible reminder. Custom photo prints with event branding can be a hit among attendees.
Seasonal & Holiday - These 65 Giveaway Ideas for Events Will Make Your Next Event Memorable
56. Christmas Ornaments
Festive and decorative, these ornaments can bring holiday cheer and serve as a lasting reminder of your event. Custom ornaments with your event’s branding can be a special touch.
57. Summer Beach Towels
These practical and stylish towels are perfect for warm-weather events. Branded beach towels can be a fun and useful giveaway for summer or beach-themed events.
58. Halloween Treat Bags
Treat bags are spooky and fun. They can be filled with candy or small goodies. They’re a festive giveaway that adds to the Halloween spirit and can be customized for your event.
59. Valentine’s Day Candies
Sweet and themed, Valentine’s Day candies can be a delightful giveaway. Custom-wrapped candies can add a personal touch and enhance the event’s atmosphere.
60. Easter Eggs or Baskets
Festive and playful, these can be filled with chocolates or small toys. Easter-themed giveaways are fun and engaging to celebrate the season and provide a memorable gift.
Charitable & Community-Focused - These 65 Giveaway Ideas for Events Will Make Your Next Event Memorable
61. Donation Matching Vouchers
These encourage giving by matching attendees’ donations to charitable causes. It’s a way to promote community involvement and enhance the event’s positive impact.
62. Community Support Cards
Highlight local causes with cards that show support for community initiatives. It can raise awareness and encourage attendees to get involved in local efforts.
63. Reusable Shopping Bags
Supporting sustainability, these bags reduce single-use plastic and promote eco-friendly habits. They’re a practical and environmentally-conscious giveaway branded with your event's logo.
64. Volunteer Opportunities
Offer information about local volunteer opportunities to promote community involvement. This can encourage attendees to contribute to their community and can be a meaningful giveaway.
65. Local Business Gift Cards
These gift cards support local entrepreneurs and can be a valuable giveaway. They help promote small businesses and provide attendees with a unique local experience.
Choosing The Best Giveaway Items For Your Events
The first thing to consider when selecting giveaway ideas for events is relevance. You must tailor your giveaway items to your audience's interests and preferences, considering their:
- Demographics
- Age
- Profession
- Lifestyle
- Choose items
Gadgets like portable chargers or wireless earbuds might hit the mark if your audience is tech-savvy professionals.
If your event attracts eco-conscious attendees, eco-friendly items like reusable water bottles or bamboo cutlery sets could be a better fit. The goal is to select swag that captures their attention and adds value to their everyday lives.
Functionality is Key
Functionality is key when it comes to giveaways. Practical items that offer utility and convenience are more likely to be used and appreciated.
Consider items that attendees can incorporate into their daily routines, such as:
- Sleek phone stand for desk use
- Durable travel pouch
- High-quality notebook
The more valuable the item, the more likely it is to become a staple in their lives, keeping your brand in mind.
Get Creative!
Don’t be afraid to get creative with your swag choices. Unique and eye-catching items can captivate attention and create a memorable experience. Consider items that stand out through:
- Innovative designs
- Bold colors
- Clever customization
A creatively designed item not only delights recipients but also enhances the likelihood of your giveaway being shared on social media, increasing your brand’s visibility.
Sustainability Matters
In today’s world, sustainability is more important than ever. Choosing eco-friendly product options demonstrates your commitment to environmental responsibility. Opt for products made from:
- Sustainable materials
- Recyclable packaging
- Items that have a minimal environmental impact
This aligns with your company’s values and appeals to an increasingly conscious audience about their ecological footprint.
Choosing Vendors
Once you’ve determined how much you can spend and the rough amount of swag you’ll need, it’s time to start thinking about vendors. There are countless options for swag vendors, all offering different products at different price points and quality levels.
With countless options on the market, Giftpack makes handling company swag super easy and practical. Utilizing our custom AI algorithm, we create highly customized scenario swag box options for you.
Build A Meaningful Employee Recognition Program With Ease with Giftpack's Client Gifting Service
Giftpack is an innovative platform that simplifies the corporate gifting process while maximizing the impact of each gift. With a custom AI algorithm, Giftpack creates highly customized scenario swag box options for clients worldwide. This ensures that each gift is tailored to the recipient's preferences, social media activity, and digital footprint.
Giftpack offers a vast catalog of over 3.5 million products, enabling personalized gifting on a large scale. Through global delivery and an easy-to-use platform, Giftpack facilitates meaningful connections across the globe.
Global Delivery and User-Friendly Platform
One key feature that sets Giftpack apart is our ability to offer global delivery, ensuring they can receive a personalized gift from your company no matter where your recipients may be. Our platform is designed to be highly user-friendly, making the gifting process seamless and efficient for our clients. Giftpack has you covered if you're gifting an:
- Employee
- Customer
- VIP client
- Friend
- Family member
Personalized Gifting at Scale
With a vast selection of gifts sourced locally and globally, Giftpack makes personalized gifting accessible and achievable on a large scale.
Our goal is to deliver meaningful connections across the globe, ensuring that each gift has a lasting impact on the recipient. By leveraging data-driven insights and a diverse product catalog, we make it easy for companies to show their appreciation meaningfully and personally.
Try Giftpack's Client Gifting Service for Free Today
To take your corporate gifting strategy to the next level, consider trying Giftpack's client gifting service for free today. Our unique approach to personalized gifting is designed to help you strengthen relationships with your:
- Employees
- Customers
- Clients
See the difference it can make for your business. Try Giftpack's client gifting service for free today.
Related Reading
• Vistaprint Alternatives • Promotional Products Companies • Corporate Swag Vendors • Swagger Alternatives • Swagup Competitors • Zazzle Alternative • Custom Swag • Best Company Swag • Company Swag Store • Unique Swag Ideas • Best Swag Items • Swag Items for Events
Make your gifting efficient and improve employee attrition rates with Giftpack AI
Visit our product page to unlock the power of personalized employee appreciation gifts.
