What are the benefits of corporate gifting?
What are the benefits of corporate gifting?
And why it is worth-investing
What are the benefits of corporate gifting?
Victoria Pi
5 min read

Corporate gifting adds value to any successful company culture and compliments efforts to include a human touch in increasingly common online activities. The 3 main groups receiving corporate gifts are employees, loyal customers and clients, and prospective clients. Corporate gifting impacts each group in slightly different ways and understanding the nuanced benefits helps to improve your strategy when approaching these groups.

Photo by Chris Montgomery on Unsplash

8 benefits of corporate gifting:

  1. Reduce turnover

  2. Boost morale and motivation

  3. Connect people together during difficult times

  4. Maintain loyalty for repeat business

  5. Bolster brand awareness

  6. Generate leads

  7. Bridge the long-distance gap

  8. Strengthen B2B relationships


Employees

Reduce turnover Recognize employee achievements with small tokens to emphasize your gratitude reduces costly turnover from disengaged workers. Prevent workers from feeling unappreciated and unattached to the company by checking in with a surprise gift. Unexpected gifts tell them you care about them outwith the holiday season. Retain top performers and applaud their efforts with a meaningful gift. Attract top talent by creating a company culture that praises employees for their continued dedication towards achieving set goals.

Boost morale and motivation Motivate them to work harder by showing that putting in the effort will potentially result in a reward that’s different than just regular company incentives. Gifts signal appreciation without prerequisites or expectation for something to be returned. A thoughtful gift, even if it’s just a small gesture of a handwritten note, can make someone’s day as it sends the message that you took time out of your day to think about them. Go above and beyond to pick a personalized gift based on the recipients’ characteristics to go above and beyond in how much you pay attention and care about them. Don’t let low morale affect your entire workforce and impede the progress of your business. A strong workforce stays engaged and efficient to promote more sales.

Connect people together during difficult times
With changes to traditional ways of working and virtual practices becoming commonplace, businesses have to think of new ways to connect with their employees. Sending gifts to your employees can be an effective way to heighten their productivity whilst working remotely. Although the distance barrier and lack of in-person social activities may seem like an insurmountable challenge, go out of your way to demonstrate support for employees. See a clear return on investment with a well-executed gifting strategy as corporate gifting services, such as Giftpack, makes it possible to tangibly track key metrics to unveil the effectiveness of gifts.

Photo by You X Ventures on Unsplash


Loyal Customers and Partners

Maintain loyalty for repeat business
Retain customers and give back to them as a way of saying thanks for their contribution to your company. Raise the likelihood of more sales with your long-time customers with exceptional gifts that keep your business at the forefront of their minds.

By rewarding customers with useful gifts to reciprocate the value they provide for your business, you can gain their trust over time. Naturally encourage word-of-mouth referrals that support sales lead generation. Interacting with them fosters a mutually beneficial relationship where each side sees an advantage for getting involved.

Bolster brand awareness
Maximize brand recognition with your clients to develop a positive image perception of your brand. Thoughtful gifts can serve as purposeful reminders of your existence. Use corporate gifts as a way to introduce new products or services, new features, or partnerships. Celebrate your company values by sending gifts that highlight your mutual vision.

However, gifts to customers should not seem tacky or replicate marketing swag as that may express the wrong message. You want to set them apart from regular promotional items to showcase the individual qualities of what makes each gift special for the recipient.

Photo by Toa Heftiba on Unsplash


Prospective clients

Generate leads
People are naturally intrigued by gifts and you can use it to incentivize recipients to take action. For instance, create more sales leads by asking people to book a meeting or sign up for an event with a simple gift. Be known as the company who gives before taking and actively engages with leads. How you treat others will reflect on your company and a defined corporate gifting strategy can improve its overall reputation within the industry.

When gifting prospects, make sure to do your research to find out what’s appropriate for each person. Find a balance between the price and quality of your gift to ensure it hits the mark and doesn’t deter your client from engaging with your business.

Bridge the long-distance gap
Bridge the long-distance gap by sending a gift anywhere in the world to extend your network beyond physical locations boundaries. Although social media networking sites, like LinkedIn, allows the possibility of talking to nearly any prospective client from anywhere, the intangible online nature of the interaction makes it more difficult to be noticed. There are only so many variations of messages that can be sent and the high likelihood of being ignored altogether.

How do you stand out from the crowd? Corporate gifting. Send a physical gift to prompt a response and inspire them to take your desired action. As Patricia Duchene outlines in “4 Corporate Gifting Strategies That Will Elevate Your Sales”, holding tangible items “creates a pattern interrupt” from routine schedules and leaves a stronger imprint on the recipient. Digital ways of communicating don’t leave the same kind of satisfaction compared to items you can touch with your hands. Utilize the opportunity to align your gift to your value proposition and initiate feelings of trust as they get to interact with your business in a new way.

Strengthen B2B relationships
Leave an impression on with your B2B recipients by sending personalized gifts curated just for them. Use gifts to open opportunities for forming connections and for starting a conversation. Personalizing prospective clients' gifts is imperative to convey their importance and show you care about their individuality. Establish mutual respect and trust while reminding your recipient of the significant role they play in nurturing the relationship.

What are the benefits of corporate gifting?
Victoria Pi
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