The Definitive Guide to Corporate Gifting
The Definitive Guide to Corporate Gifting
Foster authentic, meaningful connections, and maintain valuable relationships.
The Definitive Guide to Corporate Gifting
Victoria Pi
5 min read

In this guide, you’ll find out:

  • What is corporate gifting

  • Benefits of corporate gifting

  • Tips for successful gifting

  • Top 9 corporate gifting platforms for 2021


What is corporate gifting?

Corporate gifting is the practice of interacting with a customer, employee, prospective client, or partner through a gift to express gratitude and appreciation. Connect with your recipients to make an impression and recognize them for their contributions. Maintain a human aspect to increasingly common virtual interactions through thoughtful gifts. Cultivate vital business relationships and broaden your influence.

“All things being equal people will do business with, and refer business to, those people they know, like, and trust.” The Go-Giver by Bob Burg and John David Mann


Who are the recipients of corporate gifts?

  • Employees

  • Customers and partners

  • Prospective clients


Why is it important?

In any industry, it’s all about people. Developing strong relationships with people is one of the keys to successful businesses. The old adage “people like to do business with people they like, know, and trust” still holds true today. Convey your authenticity with meaningful gifts sent at the right time.

Here are 3 major outcomes you can achieve through this practice:


What are the benefits of corporate gifting?

  1. Reduce turnover
    Employee recognition and appreciation is an integral part of maintaining a healthy workforce. Engage with them and get a pulse on how they are feeling about the job and support them when they need it. Unexpected gifts received work well to communicate your gratitude. Remind them their continued dedication is not left unnoticed.

  2. Boost morale and motivation during difficult times
    This is especially important for employees who are working remotely. Gifting can help boost your workforce’s motivation. Working long hours is already exhausting and people can easily feel burned out. Remedy this with a pick-me-up gift to uplift their spirits and revitalize them to be ready for work.

  3. Maintain loyalty for repeat business
    Say thank you to your customers for their loyalty. Invest in worthwhile gifts to reciprocate the value they provide in return. Spend time fostering powerful word-of-mouth referrals to generate even more business.

  4. Bolster brand awareness
    Maximize your brand recognition through the tasteful brand placement on corporate gifts. Remind customers of your business without being overly loud. As always, be cautious to not turn gifts into generic promotional material.

  5. Generate leads
    Use gifts as incentives for recipients to take the desired action, such as booking a meeting or leaving their contact information. Be the first to actively engage leads and give before you ask for something in return.

  6. Bridge the long-distance gap
    One advantage of gifts is the borderless aspect of it. Send a gift anywhere in the world to develop connections outside of physical boundaries. The tangible aspect of gifts is more effective in building relationships compared to purely online contact. Stand out to add a different, more memorable dimension to human interaction.

  7. Strengthen B2B relationships
    Gifts are an effective way to start a conversation with prospective clients. Establish trust and respect by sending curated gifts that reflect the significance of the relationship.


Further reading:

Read on for a more in-depth explanation:


Tips for success

There are common do’s and don’ts when it comes to gifting for business. We’re here to help you navigate the best-practice methods to avoid pitfalls and drive home the message you want to send every time.

DON’t — Gift clichés

People love feeling appreciated and gifting memorable presents reinforces the extent that you value your partnerships. However, sending the wrong gift can be dangerous in undermining the message you want to tell. Devote some time to do research and prevent missing your mark.

Common clichés include:

  • Over-promotional gifts

  • Impersonal gifts

  • Exclusive holiday season gifting

  • Poor presentation

  • Ignoring religious and cultural beliefs


DO — Prioritize personalization

It’s tempting to save yourself time by sending the same gift to all your recipients. But, it contradicts the message of authenticity emphasized with your gesture. Caring about your recipients means getting to know them to gift something valuable. Show that you took time to think about the gift rather than pluck something off the shelf at the last minute.

Choosing the right gift for the right person is at the heart of personalization. Customizing a gift doesn’t have to be a challenge. The item you give already indicates the extent you went to understand the giftee’s needs. There is a variety of ways to personalize a gift from crafting a hand-written card to purposeful packaging tailored to the receiver. The aim is to express your attention to detail to highlight their individuality.

If you’re struggling to figure out what to give, whether you know your recipient for a long time or never met them before, try this free gift generator. Giftpack’s personal gifting assistant uses AI technology to match gifts to any individual at the click of a button. Take the guesswork out of gifting and let Giftpack help you find a gift out of millions of options that fit your recipient.


DO — Understand current trends

Gifting trends change over time. Being aware of current trends can help guide you to choosing a suitable present. The most influential factor affecting gifting trends in 2020 is the pandemic. It changed many people’s behaviors and habits. Remote work altered normal working dynamics. The focus shifted to businesses connecting with employees through different channels and methods.

Gifting trends of 2021 include:

  • Gift cards

  • Health and wellness

  • Outdoor

  • Work-from-home

  • Self-care

  • Online courses


DO — Take a reality check

Expectations don’t always match reality when it happens, especially when it comes to gifting. Planned actions don’t always have the outcome you desire, but you can go about finding ways to protect yourself from gifting mishaps. Our top tips from above about personalization, trends, and clichés are a starting point for you to ensure your present hits the right mark.


Corporate gifting platforms to use in 2021

There’s a myriad of services with the goal of supporting businesses to form better, stronger relationships. Save yourself time and money by employing gifting experts to do the heavy lifting for you. These platforms specialize in streamlining the corporate gifting process and offer valuable data analytics for you to track

Here’s what you should consider before settling for a service:

  • Service coverage

  • Customer service

  • API integration

  • Scalability

  • Personalization

  • Pricing

  • Goal alignment

Read on for our review of the top 9 corporate gifting services detailing the most relevant considerations to evaluate before deciding which platform you should use for your business. These include:

The Definitive Guide to Corporate Gifting
Victoria Pi
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