Picture this: you’re at a career fair, excited to meet prospective employers and learn more about their company and job openings. You approach a booth, and the friendly rep immediately engages you in conversation. After a few minutes, they pull out a branded pen to give you, and you can’t help but feel a little more at ease. You take the pen, and as you walk away, you notice it has the company’s logo and a clever tagline about their culture. This is one of the many ways corporate swag can help companies attract job seekers and stand out at career fairs. This article will help you find the best career fair swag to help you reach your recruitment goals, such as looking for ideas on what kind of swag to give out at a job fair.
One of the best ways to attract job seekers' attention is to give out company-branded swag at career fairs and other recruitment events. Giftpack’s solution helps you find the best corporate swag, like career fair swag, to achieve your goals.
What Is Swag?
Swag is another term for free promotional products given to potential clients or customers. Think of items you may get at an event, like:
- Career fair
- Trade show
- Gift bag
While they can range in quality and price, they are always branded for the company and primarily serve the purpose of physically getting a brand’s name into the hands of potential customers.
Swag Distribution and Its Exclusivity
Swag isn't sold to customers. Instead, it’s handed out for free, usually to attendees and ticketholders of events and conventions, but also possibly to employees on teams that reach significant milestones or as career anniversary rewards. These are less common now than they used to be when careers were longer and more secure.
Tailoring Swag to the Occasion
Swag is often, though only sometimes, exclusive to the event it celebrates. Attendees of a convention getting swag for that convention are the only source of that swag, which can’t be obtained in any other way.
The Variety of Swag Options Available
The swag you give out largely depends on the event or occasion. Let’s say you plan on having a booth at a trade show – you could use a:
- High-quality pen with a custom message
- Notepad with their logo
- Tote bag that your customers can reuse
If you are hosting a more formal event, such as an awards ceremony or grand opening, you may use some more expensive items that will leave a larger impact. These can include anything from engraved wine glasses to Bluetooth speakers. The possibilities are endless.
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Why Are Career Fair Swag & Giveaways Important?
Recruitment swag is an effective way to engage candidates at career fairs. The branded goodies help to break the ice and start conversations. When attendees approach your booth to grab a giveaway, they open the door for deeper discussions about your company, its culture, and the roles you’re seeking to fill. Swag creates a friendly, welcoming atmosphere that helps reduce candidate nerves and immediately fosters positive associations with your organization.
Recruitment Giveaways Reflect Your Company Culture
The choice of career fair swag reflects your company’s culture and values. For instance, offering eco-friendly totes shows your commitment to sustainability and protecting the environment. If you’re looking to attract a specific type of candidate, choose swag that aligns with your organization's values and your target applicants'.
Swag Demonstrates Appreciation to Job Seekers
Beyond their promotional value, recruitment giveaways express appreciation to attendees for investing their time and interest in your company. This gesture creates a positive connection with your brand. Candidates want to feel valued, and swag helps to make them feel special.
Career Fair Giveaways Boost Brand Awareness
The impact of your giveaways goes beyond the confines of the career fair, reaching a wider audience when attendees use your gifts in public. For example, if someone picks up a branded water bottle from your booth and uses it at home or in the office, others will notice the item and ask about it. This allows the swag recipient to promote your organization and share their positive experience with your brand.
Career Fair Swag Creates Memorable Impressions
Career fair giveaways allow for memorable impressions of your company. The nature of career fair gifts ensures that your company stays on top of job seeker’s minds when reflecting on their experience. Instead of just reading about your organization in a dull pamphlet, candidates get to take home a tangible item that will remind them of you as they go about their daily lives.
Quality Matters When It Comes to Career Fair Swag
It’s not as simple as giving away cheap merchandise. It’s crucial to avoid distributing low-quality, generic items as they won’t contribute to your branding efforts. This doesn’t mean you must break the bank to make a lasting impression. Instead, focus on the creative aspect when selecting branded items your audience will value.
AI-Powered Corporate Gifting Solutions
At Giftpack, our driving force is to simplify the corporate gifting process while maximizing the impact of each gift. Utilizing our custom AI algorithm, we create highly customized scenario swag box options for you. We deliver globally and have an extremely user-friendly platform. We curate the most fitting gifts from a vast catalog of over 3.5 million products worldwide (which is ever-increasing).
By carefully considering an individual's basic demographics, preferences, social media activity, and digital footprint, we tailor each gift selection process regardless if the recipient is an employee, a customer, a VIP client, a friend, or a family member. With a wide range of locally and globally sourced gifts, we ensure that personalized gifting is accessible and achievable on a large scale, delivering meaningful connections across the globe.
Try Giftpack's client gifting service for free today.
What Makes A Good Swag?
Good swag is inherently practical, serving a purpose in the recipient's daily life. When swag is helpful, it becomes more than just a freebie; it’s something people want to keep and use regularly. For example, tech gadgets such as USB drives or portable chargers, writing instruments, or kitchen tools are popular because they fulfill a clear need.
When your swag is something people use often, your brand stays in front of them, increasing the chances of repeated exposure and long-term brand recognition. Even short-term use items like branded snacks or drinks can be practical, especially at events where attendees might appreciate something to eat or drink. While these items are consumed quickly, they leave a positive and immediate impression.
The Best Career Fair Swag is Well-Designed
The design of swag plays a critical role in its effectiveness. While small business owners might be tempted to design their swag themselves, consulting with a professional designer can make a significant difference, especially for items like apparel. Well-designed swag is visually appealing and aligns with your brand’s image, making recipients proud to use and display it.
This is particularly important for items like shirts and hats, among the most popular types of swag. When people wear these items, they become walking advertisements for your brand, so the design must be:
- Attractive
- Professional
- Something people are eager to wear
The Best Career Fair Swag Represents Your Company Well
Swag directly reflects your company, so it must represent your brand well. High-quality swag that functions well leaves a positive impression, reinforcing your commitment to quality and customer satisfaction.
On the other hand, cheap or poorly made swag can damage your brand’s reputation, even if it’s given away for free. The goal is to choose swag that looks good and performs well so recipients associate your brand with reliability and excellence. Quality swag gives the recipient a sense of your company’s values and dedication to providing top-notch products or services.
The Best Career Fair Swag Enforces Brand Relevance
Choosing swag that aligns with your brand’s identity and the services or products you offer is essential. When swag is relevant to your business, it helps customers make a meaningful connection between the item and your company. For instance, a tech company might opt for customized USB drives or power banks, while a health and wellness brand might choose items like water bottles or fitness gear.
Selecting swag closely related to your industry strengthens the association between the item and your brand, making it more likely that recipients will remember and think positively of your company whenever they use the product.
35 Best Career Fair Swag Ideas To Boost Engagement And Visibility
1. Branded Tote Bags
These are some of the most versatile and valuable swag items you can offer. Attendees often collect many materials at career fairs—brochures, business cards, other swag—so a spacious, durable tote bag branded with your company’s logo becomes essential. It will help them manage their items during the event, and the tote will likely be reused for shopping or other purposes, giving your brand ongoing visibility.
2. Custom Notebooks
Notebooks are always a hit because they’re practical and portable. Attendees may need to jot down notes, contact information, or ideas at a career fair. A well-designed notebook with your company’s branding ensures that every time the recipient uses it, they’ll think of your company. You can even include motivational quotes or company values on the pages to enhance your brand’s message.
3. Stylish Pens
A stylish, high-quality pen is a classic swag item that never goes out of style. Pens are small, easy to distribute, and always practical, making them a staple at any event. When people use your branded pen, whether at work or home, your company’s logo will be front and center, reminding them of their positive interaction at the career fair.
4. Reusable Water Bottles
As sustainability becomes more critical, reusable water bottles have become a sought-after swag item. A well-designed, durable water bottle with your logo can quickly become a favorite daily item for attendees, promoting your brand every time they take a sip. Plus, it aligns your company with eco-friendly values, a big plus for many job seekers.
5. USB Flash Drives
Tech-savvy and incredibly useful, USB flash drives are a great way to make a lasting impression. Attendees can use them to store resumes, portfolios, or other important files. When branded with your logo, they’ll be reminded of your company every time they plug it in. Consider preloading the drives with company information, job openings, or other relevant content for an added touch.
6. Portable Phone Chargers
There’s nothing worse than running out of battery during a busy day at a career fair. Portable phone chargers are a lifesaver in these situations, making them a highly appreciated swag item. By providing attendees with a portable charger, you solve a potential problem and ensure that your brand is associated with convenience and reliability.
7. Laptop Sleeves
For the tech-oriented crowd, a branded laptop sleeve is a fantastic giveaway. It’s a higher-end item that provides practical value by protecting laptops while looking sleek and professional. Your company’s logo on the sleeve will be seen daily, making it a valuable branding tool beyond the career fair.
8. Branded Apparel
Apparel like T-shirts, hats, or hoodies is always popular because it is a wearable reminder of your brand. High-quality, stylish designs encourage recipients to wear these items regularly, turning them into walking advertisements for your company. Whether at the gym, running errands, or lounging at home, branded apparel keeps your company visible.
9. Eco-Friendly Notepads
Notepads made from recycled or sustainable materials resonate with environmentally conscious attendees. They’re practical for jotting down ideas or taking notes, and the eco-friendly aspect of the notepad sends a positive message about your company’s commitment to sustainability.
10. Customized Sticky Notes
Sticky notes are a small yet mighty tool in any office. They’re perfect for quick reminders, labeling, or leaving messages. A branded sticky notepad will be used often, keeping your company’s name visible on desks and workspaces long after the career fair has ended.
11. Coffee Mugs
A classic item, coffee mugs are always a hit. They’re used daily and often become a favorite among users. Every time someone sips their morning coffee, your brand will start their day positively. Custom mugs can also be a canvas for creative designs or inspirational messages.
12. Bluetooth Speakers
For a high-value giveaway, Bluetooth speakers are an excellent choice. They’re perfect for home or office use, and their portability means your brand can travel wherever the music goes. A well-branded speaker provides enjoyment and associates your company with quality and innovation.
13. Insulated Travel Mugs
Travel mugs are perfect for busy professionals and students on the go. These mugs keep drinks hot or cold for hours, often becoming a daily staple. When you provide a branded insulated travel mug, you ensure that your company stays on your mind during every commute or road trip.
14. Phone Wallets
Stick-on phone wallets are convenient for carrying essential cards and IDs. Since people carry their phones everywhere, your brand will get constant exposure. These wallets are trendy among younger crowds who appreciate minimalist and convenient accessories.
15. Branded Lanyards
Lanyards are helpful for holding badges or IDs at the event and remain handy afterward for keys or work IDs. With prominently displayed branding, lanyards keep your company’s name visible in various settings, from offices to conferences.
16. Stress Balls
Stress balls are a fun, stress-relieving tool that people often keep on their desks. They’re small, inexpensive, and provide a great way to keep your brand in the hands of potential employees. Plus, they subtly associate your company with relief and relaxation.
17. Tech Organizers
Keeping cords and devices organized is a challenge. Tech organizers are a practical solution with cables, chargers, and device compartments. Branded with your company’s logo, these organizers help recipients keep their tech gear in order while promoting your brand whenever they reach for a charger.
18. Customized Keychains
Keychains are a simple yet effective way to keep your brand front and center. Whether attached to keys, bags, or lanyards, a customized keychain is something people will carry around daily, ensuring your brand gets regular exposure.
19. Branded Face Masks
In the current climate, face masks are a must-have item. By offering branded face masks, you show that your company cares about health and safety. Plus, they’re a visible and practical way to keep your brand at the top of your mind in everyday life.
20. Mini First Aid Kits
A mini first aid kit is a thoughtful and practical giveaway. A first aid kit is always helpful for minor cuts, headaches, or other small emergencies. By branding the kit, you associate your company with care and preparedness.
21. Screen Cleaners
Branded screen cleaners are a great way to keep tech devices like phones, tablets, and laptops smudge-free. They’re small, portable, and used often, ensuring your brand is always close by and appreciated.
22. Hand Sanitizer Bottles
Hand sanitizers are a practical and appreciated giveaway, especially in high-traffic environments like career fairs. Small, portable bottles with your branding help promote hygiene while keeping your company’s name front and center.
23. Branded Socks
Branded socks are a fun, unexpected giveaway that attendees will love. With unique designs and comfortable materials, these socks will likely become a favorite, giving your brand visibility whenever they’re worn.
24. PopSockets
PopSockets are popular phone accessories that double as stands and grips. Their practicality ensures that they’ll be used daily, and with your branding, your company will get a lot of exposure.
25. Snacks or Treats
Branded snacks, like energy bars or chocolate, offer immediate satisfaction and are often well-received at busy events like career fairs. They can be a memorable way to create a positive association with your brand, especially if the packaging is eye-catching.
26. Branded Notecards
Notecards are a classy and helpful swag item, perfect for personal notes or professional follow-ups. High-quality notecards with your branding can be used in various settings, making them a versatile tool for brand visibility.
27. Umbrellas
Umbrellas are a practical gift, especially if the weather takes a turn. Branded umbrellas offer ample visibility for your logo, and because they’re often used in public spaces, they ensure your brand gets seen by a broad audience.
28. Reusable Straw Sets
With the increasing focus on sustainability, reusable straw sets have become popular. These sets, often including a cleaning brush and a carrying case, promote eco-friendliness while keeping your brand in front of environmentally conscious consumers.
29. Desktop Plants
Small potted plants or succulents are a refreshing addition to any workspace. They’re low-maintenance and brighten up desks, making them a great way to keep your brand visible in a cheerful and lively context.
30. Branded Backpacks
Backpacks are a higher-end swag item that offers excellent utility. Ideal for students, professionals, or travelers, a well-made, branded backpack will be used regularly, providing ongoing exposure for your company.
31. Puzzle or Brain Teasers
Offering puzzles or brain teasers as swag can be fun to engage attendees. These items not only entertain but can also reflect your company’s innovative and creative spirit, making them memorable and unique.
32. Lip Balm
Branded lip balms are practical, everyday items that people will appreciate, especially in dry climates. This small but valuable product ensures that your brand stays in mind with every application.
33. Customized Patches
Patches are trendy and offer a creative way to express personal style. Attendees can attach them to bags, jackets, or hats, making them a fashionable and unique way to keep your brand in the spotlight.
34. Flashlight Keychains
These practical items are both functional and convenient. They are small enough to carry around daily, and their added functionality makes them a valuable addition to anyone’s keyring, ensuring your brand gets daily exposure.
35. Branded Journals
A step up from notebooks, journals are typically more substantial and are used for deeper note-taking or journaling. Providing a high-quality, branded journal shows that your company values thoughtfulness and creativity, making it a prized possession for attendees.
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How To Choose The Best Career Fair Swag
When selecting swag items, your choices can greatly impact how well your brand resonates with your audience. Here’s how to approach it:
1. Cost Effectiveness
It’s essential to balance your budget with the value of the promotional item. You want to ensure that whatever you give is worth the investment. For instance, if you’re on a tight budget, handing out something low-cost like branded stickers might be a more intelligent move than expensive t-shirts. The key is ensuring that your promotional item is affordable and effective in spreading your brand’s message without breaking the bank.
2. Highlight Your Brand
The whole point of a promotional item is to keep your brand front and center, so make sure your logo or brand message is clear and prominently displayed. Even if the item is valuable and cost-effective, it won’t do its job if people can’t quickly identify where it came from. The design should be unique and memorable to stand out and keep your brand in mind whenever the item is used.
3. Sustainability
Today, more and more consumers are mindful of environmental impact, and your brand can reflect that by choosing eco-friendly promotional items. Opt for products made from sustainable materials or those that come in recyclable packaging. This shows your commitment to the environment and aligns with the values of many consumers who prefer to support environmentally responsible companies. Going green with your swag can differentiate your brand in a crowded market.
4. Quality
The quality of your promotional items matters. 72% of customers believe the promo's quality equals the company's reputation. Investing in well-crafted, durable products ensures that your items withstand wear and tear, reflecting positively on your brand.
High-quality items are more likely to be used over time and convey a sense of value and care. Choosing durable items from premium materials to superior craftsmanship helps build a positive brand image and shows your commitment to providing value.
5. Vendors
Once you’ve nailed down your budget and understood your needs, it’s time to choose the right vendor. With so many options, it's crucial to pick a supplier that aligns with your quality standards and pricing expectations. For example, companies like Giftpack make the process easier by offering a vast catalog of products and customization options.
Their platform is user-friendly, and they even use AI to help you select the most fitting promotional items, which can be a real time saver. Finding the right vendor ensures you get the best product that is aligned with your brand and budget.
How To Get People To Show Up At A Career Fair
As you promote your career fair, remember that potential attendees may need help finding a job through one of the companies featured at your event. To make attendance worthwhile, provide special services that will be highlighted during the day.
Mention these services in your promotional materials leading up to the event. These services may consist of:
- Exclusive seminars by top employers in specific fields
- How-to lectures on breaking into certain industries
- One-on-one resume advice given by professionals
Diversity is Key
Don’t limit the types of employers at your career fair, as this could deter potential attendees. Instead, aim for a diverse range of employers that cover more than just one or two job industries. For instance, consider including employers from:
- Engineering
- Education
- Arts and entertainment
- Customer service
- Retail
- Medical and legal sectors
Featuring a mix of private, non-profit, and government employers can make your fair more appealing to a broader audience.
Advertise to the Masses
People can only attend your career fair if they know about it. To ensure your event reaches a broad audience, advertise it extensively through various media. Reach out to:
- Radio stations
- Local newspapers
- News websites for advertising opportunities
Create fliers for your event and ask local businesses to display them. To promote your event, consider running classified ads on popular job search sites and in local newspapers.
Freebies Draw a Crowd
People may be more enticed to visit your career fair if they know free items or intangibles may be offered. These items or intangibles may include:
- Free job fair parking
- Free job search advice from professionals who may donate their time to your event
- Free promotional items such as pads of paper, pens, or key chains from companies who have booths set up for the day
- Free coffee throughout the event
Build A Meaningful Employee Recognition Program With Ease with Giftpack's Client Gifting Service
Many businesses become overwhelmed by corporate gifting. Fortunately, Giftpack simplifies the process and helps companies deliver the best swag, regardless of the occasion.
Giftpack: Streamlining Corporate Gifting
At Giftpack, our driving force is to simplify the corporate gifting process while maximizing the impact of each gift. Utilizing our custom AI algorithm, we create highly customized scenario swag box options for you. We deliver globally and have an extremely user-friendly platform. We curate the most fitting gifts from a vast catalog of over 3.5 million products worldwide (which is ever-increasing).
Personalized Gifting at Scale with AI
By carefully considering an individual's basic demographics, preferences, social media activity, and digital footprint, we tailor each gift selection process regardless if the recipient is an employee, a customer, a VIP client, a friend, or a family member. With a wide range of locally and globally sourced gifts, we ensure that personalized gifting is accessible and achievable on a large scale, delivering meaningful connections across the globe.
Try Giftpack's client gifting service for free today.
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