How To Set Your Company Swag Budget & Tips To Maximize It

How To Set Your Company Swag Budget & Tips To Maximize It

Get practical advice on setting and making the most of a company swag budget. Discover tips for optimizing your promotional spending for better results.

Tim Kuo

Tim Kuo

Nov 25th 202417 min read

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Your marketing budget is tight, and you want to maximize every dollar. You've read all the latest research on corporate swag, and you know that promotional products can help your online coaching business stand out, attract new customers, and boost sales. But first, you must figure out how much money to spend on swag. This is where a swag budget comes in. In this article, we'll discuss setting a swag budget to help your business achieve its marketing goals and maximize the impact of promotional products.

Giftpack can help you achieve your swag budget goals with company branded swag that will impress your online coaching business's target audience. With Giftpack, you can create custom swag packs to send to your customers, prospects, and employees.


What Is Company Swag?

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Swag refers to promotional items or gifts companies distribute to employees, clients, or prospects. In marketing, the word swag stands for stuff we all get and refers to branded products or apparel companies distribute for free to engage with clients, employees, or event attendees. The term encompasses a variety of items meant to boost brand visibility and foster positive associations.

From Pens to Tote Bags

Swag included practical items like pens and mugs, but trends have shifted towards more thoughtful and desirable products. Companies often choose items that are not only useful but also appealing, such as stylish tote bags and reusable ceramic mugs.

The Power of Memorable Swag

54% of US consumers report regularly using promotional products, reflecting their popularity. According to ASI’s Ad Impressions Study(), promotional products are Americans' preferred form of advertising, highlighting their effectiveness and the growing emphasis on creating high-quality, memorable swag.

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How Much Company Swag Do You Need?

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1. Identify the Occasions When Budgeting for Company Swag

Think about the occasions when you’ll distribute swag. Common instances include welcoming new hires with a swag bag, offering gifts to employees during the holiday season, and providing promotional products to clients and vendors to strengthen relationships. Each occasion has its unique purpose: to make employees feel part of the team, express appreciation for hard work, or build strong partnerships.

2. Estimate the Quantity Needed for Corporate Swag

Once you’ve identified the occasions, estimate the quantity of swag needed. Consider how many new hires you plan to onboard in a year. If your company typically hires 20 new employees annually, you’ll need at least 20 swag bags, but it’s wise to order a few extra in case of unexpected hires.

For end-of-year gifts, calculate how many:

• Employees

• Clients

• Vendors

If you plan to give each group a different type of swag or multiple items, factor that into your total count. If you have 50 employees, 30 clients, and 20 vendors, you’ll need at least 100 items. Consider ordering extra to cover any new clients or vendors you might acquire throughout the year.

3. Consider the Quality and Cost of Company Swag

Swag quality matters because it reflects your brand. High-quality items might cost more upfront, but they leave a better impression and are more likely to be used, which increases your brand’s visibility.

Determine a budget per item and multiply that by the number of items needed. For example, if you allocate $20 per swag bag for new hires and $15 per item for holiday gifts, you can calculate your total budget based on the number of recipients.

4. Account for Storage and Distribution

Don’t forget to budget for storage and distribution costs. If you’re ordering large quantities, you’ll need to store the swag somewhere until it’s time to distribute it. If you’re mailing swag to clients or vendors, include shipping costs in your budget.

5. Build in Flexibility Into Your Swag Budget

Build some flexibility into your swag budget. Unexpected events, such as new product launches or company milestones, may present additional opportunities for swag distribution. Having a little extra in your budget allows you to seize these opportunities without stretching your finances.

Try Giftpack's Client Gifting Service for Free Today

At Giftpack, our driving force is to simplify the corporate gifting process while maximizing the impact of each gift. Utilizing our custom AI algorithm, we create highly customized scenario swag box options for you. We deliver globally and have an extremely user-friendly platform. We curate the most fitting gifts from a vast catalog of over 3.5 million products worldwide (which is ever-increasing).

By carefully considering an individual's basic demographics, preferences, social media activity, and digital footprint, we tailor each gift selection process regardless of whether the recipient is an employee, a customer, a VIP client, a friend, or a family member. With a wide range of locally and globally sourced gifts, we ensure that personalized gifting is accessible and achievable on a large scale, delivering meaningful connections across the globe.

Try Giftpack's client gifting service. For free today!

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What Type Of Swag Should You Consider?

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Eco-Friendly Swag: Make a Statement that Matters

Promotional products are an effective way to market your brand, but you can make an even bigger impact by choosing eco-friendly items. With growing environmental awareness, eco-friendly promotional products are becoming increasingly popular.

Items like reusable straws, bamboo utensils, and recycled products align your brand with sustainability and appeal to consumers who value environmental responsibility. By offering eco-friendly items, you demonstrate a commitment to sustainable practices, which can enhance your brand’s reputation and resonate with eco-conscious audiences.

Office Supplies: The Classics Never Go Out of Style

Office supplies are perennial favorites for promotional gifts. Pens, notebooks, calendars, and desk accessories are practical and enduring.

They fit seamlessly into professional and personal settings, ensuring ongoing brand visibility. These items are often shared or borrowed, which can extend the brand’s reach beyond the initial recipient, making them an intelligent choice for consistent brand presence.

Tech Gadgets: Swag for the Modern Age

In today’s tech-centric world, gadgets like:

• USB drives

• Phone chargers

• Headphones

• Bluetooth speakers

Tech gadgets are highly sought-after promotional products. They reflect a modern, tech-savvy brand image and offer practical value that recipients appreciate. Tech gadgets are integrated into daily routines, providing frequent brand exposure and reinforcing your message whenever used.

Drinkware: The Swag That Gets Daily Use

Drinkware items like water bottles, coffee mugs, and tumblers are popular for their daily utility. They’re used frequently, providing numerous opportunities for your brand to make a lasting impression. Whether at the office or on the go, drinkware items act as mobile advertisements, keeping your brand visible to a wide audience throughout the day.

Apparel & Accessories: The Swag That Walks Around

Apparel and accessories are classic promotional choices that offer high visibility. Think of branded:

• T-shirts

• Hats

• Tote bags

• Sunglasses

These items serve as walking billboards, spreading your brand's message wherever the recipient goes.

They’re versatile, appealing to a broad audience, and cost-effective for mass distribution. Plus, well-designed apparel and accessories can become favorite items people wear regularly, keeping your brand in their daily view.

Outdoor & Leisure Items: Swag for the Great Outdoors

Many people resort to the outdoors to forget about the rest of the world and find peace, comfort, and tranquility, whether it’s camping, sports, or hiking. Properly advertised outdoor products will make traveling in the open air more peaceful and pleasurable.

While many people just throw a towel in the car and apply sunscreen, various accessories may make your day in varied weather even more enjoyable. Each category has unique advantages, and selecting the right one depends on your brand’s goals, audience, and message.

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4 Best Tips To Consider When Setting Your Swag Budget

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1. Don’t Forget to Calculate Shipping and Fulfillment Fees for Your Swag Budget

One of the most overlooked aspects of budgeting for swag is accounting for shipping and fulfillment costs. Especially with remote teams becoming the norm, in-person distribution isn’t always feasible.

Directly dropshipping onboarding kits or holiday gifts to your recipients’ homes can make a bigger impact, but it also requires careful budgeting for shipping, warehousing, and fulfillment. Partnering with a logistics expert can help optimize these costs and prevent last-minute budget overruns.

2. Align Your Swag Budget with Other Marketing Channels

Promotional products should be integral to your overall marketing strategy, not just an afterthought. Ensure that your swag is high-quality and relevant and aligns with the message and goals of your other marketing efforts. This alignment will make your branded merchandise more impactful and cohesive, creating a stronger brand experience for your prospects, clients, and employees.

3. Account for Hiring Projections

Planning for new hires can save you money by using bulk pricing. If you know you’ll be onboarding several new employees soon, it’s wise to order enough branded merchandise upfront. This reduces the cost per item and helps you avoid the added expense of rush shipping for one-off orders.

For items like apparel that require size-specific orders, consider working with a partner who can warehouse your inventory. This will allow you to order in bulk while accommodating individual sizing needs later.

4. Create a Buffer for Side Projects

Unexpected events often come up, and having a budget buffer can help you respond with agility. Whether celebrating a sales milestone, recognizing an award, or simply wanting to surprise your team with appreciation gifts, leaving some flexibility in your budget allows you to seize these opportunities. A small cushion in your swag budget ensures you can reward achievements and keep your team engaged without scrambling for additional funds.

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How To Maximize Your Set Swag Budget

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Know Your Goals: Define What You Want to Achieve With Your Swag Budget

To make the most of your swag budget, it’s crucial to have a clear understanding of your goals. Define what swag means for your brand—whether it’s for employee engagement, client appreciation, or brand promotion.

Being clear about your objectives allows you to allocate your budget wisely, ensuring you’re spending on items that align with your overall strategy without compromising other important areas.

Buy in Bulk: Reduce Costs by Getting More of the Same Item

Purchasing swag in bulk can significantly reduce costs. Many suppliers offer discounts for larger orders, making buying in more significant quantities more economical.

Instead of opting for the cheapest items, consider investing in quality products you can purchase in bulk, which often leads to better pricing and long-term savings.

Versatility Is Key: Choose Items That Can be Used for Multiple Occasions

Select swag that can serve multiple purposes or occasions. Versatile items can be used across different events or promotional campaigns like:

• Eco-friendly products

• Travel tumblers

• Classic apparel

This flexibility ensures your swag remains relevant and useful, maximizing its impact over time.

Keep It Simple: Don’t Overcomplicate Your Swag Designs

Simple, timeless designs are often more versatile and cost-effective. Basic items like plain t-shirts or classic accessories can be easily mixed and matched, making them appealing to a broader audience. A straightforward design also has a longer shelf life, reducing the need for frequent updates and helping you get more mileage out of your swag budget.

Choose a Reliable Vendor: Find a Trustworthy Partner to Help You Maximize Your Budget

Partnering with a reliable vendor is key to maximizing your swag budget. While it might be tempting to choose the cheapest option, investing in a trustworthy vendor who provides high-quality products and excellent service will pay off in the long run.

A good vendor will help you avoid the pitfalls of low-quality items, ensuring that your swag effectively represents your brand. For example, companies like Giftpack make the process easier by offering a vast catalog of products and customization options. Their platform is user-friendly, and they even use AI to help you select the most fitting swag items, which can be a real time saver. Finding the right vendor ensures you get the best product that is aligned with your brand and budget.

Consider Warehousing Options: Save Time and Money by Outsourcing Swag Storage

If your swag supplier offers warehousing services, it can be a great way to save time and money. By outsourcing the storage of your promotional items, you can order in bulk without worrying about where to keep the inventory. This approach reduces logistics headaches and can save costs through better inventory management and reduced shipping expenses.

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27 Examples Of Swag You Can Opt For

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1. Custom Tote Bags

Custom tote bags are more than a handy way to carry your groceries or books—they're a powerful branding tool. Their durability and versatility make them a popular choice for businesses.

Whether you choose cotton, canvas, or recycled fabric, these bags offer a large surface area that prominently displays your logo. Every time someone uses your tote, they showcase your brand, making it a practical and eco-friendly choice for promotional giveaways.

2. Branded Water Bottles

Branded water bottles are perfect for staying hydrated on the go. With options like:

• Stainless steel

• Plastic

• Glass

These bottles cater to various preferences and are built to keep drinks cold or hot. A spill-proof lid adds to their convenience. Since people use water bottles daily, your brand gets consistent visibility at the gym, office, or on the go.

3. Quality Pens

Quality pens are a staple in both home and office environments. They come in various styles, including ballpoint, gel, and fountain pens, and can be customized to feature your business’s logo. Their smooth writing experience makes them a favored tool, and because they’re used frequently, they offer great ongoing exposure for your brand.

4. Stylish Notebooks

Stylish notebooks are ideal for jotting notes, brainstorming ideas, or sketching. They offer a professional touch with options ranging from hardcover to softcover and materials like leather or recycled paper. Custom notebooks are appreciated by students and professionals alike, making them an excellent choice for creating a lasting impression.

5. Reusable Coffee Cups

Reusable coffee cups are a practical alternative to disposable ones and are perfect for keeping drinks hot or cold. Made from materials like stainless steel or BPA-free plastic, they often feature spill-proof lids. They’re especially useful for commuters and those who are environmentally conscious, providing a daily reminder of your brand.

6. Portable Phone Chargers

Portable phone chargers are indispensable for keeping smartphones and other devices powered up while on the move. Available in various capacities and designs, these chargers ensure your brand is seen whenever used. With customization options, they make a highly functional and appreciated promotional item.

7. USB Drives

USB drives are a practical tool for storing and transferring data. They come in numerous storage capacities and designs, from classic flash drives to more stylish options. Customizing USB drives with your logo ensures they are useful and a constant reminder of your brand whenever data is shared.

8. Custom Keychains

Custom keychains are small but mighty when it comes to brand visibility. They help keep keys organized and are used daily. They are made from:

• Metal

• Plastic

• Leather

With your logo displayed, they offer continuous exposure to a practical, everyday item.

9. Branded Umbrellas

Branded umbrellas are a practical and visible choice for promotional products. They protect against rain and sun and come in various sizes and styles, from compact to full-sized. The large surface area offers ample space for your logo, making it a useful item that ensures your brand is seen even in bad weather.

10. Tech Organizers

Tech organizers are perfect for neatly arranging cables, chargers, and gadgets. Available in designs like zippered cases or roll-up pouches, these organizers are highly valued by tech users and travelers. Customizing them with your logo ensures your brand is seen frequently and appreciated for its practicality.

11. Eco-Friendly Notebooks

Eco-friendly notebooks, made from sustainable materials like recycled paper or bamboo, appeal to environmentally-conscious consumers. They combine functionality with a commitment to sustainability, making them a great promotional choice for brands that prioritize green practices.

12. Bluetooth Speakers

Bluetooth speakers are popular for providing quality sound on the go. Available in sizes from compact to large, these speakers cater to different preferences and are great for outdoor events or casual listening. Customizing them with your logo ensures they leave a lasting impression.

13. Canvas Aprons

Canvas aprons are practical for cooking, baking, or crafting. They offer clothing protection and have a large branding area. Custom aprons are appreciated for their durability and usefulness, whether in a professional kitchen or home.

14. Desk Clocks

Desk clocks are both functional and stylish. Available in digital or analog designs, they help keep track of time and add a touch of professionalism to any desk. With a clear space for branding, desk clocks are a practical item used daily.

15. Custom T-Shirts

Custom t-shirts are a classic choice for wearable marketing. Available in various colors and styles, they can be customized with different printing techniques. Frequently worn, custom t-shirts provide ongoing visibility for your brand and are a versatile promotional item.

16. Branded Sunglasses

Branded sunglasses offer protection from the sun while showcasing your logo. Available in various styles, from classic aviators to trendy designs, they ensure your brand is seen during outdoor activities and sunny days.

17. Phone Holders/ Stands

Phone holders or stands are practical for keeping devices accessible and visible. They come in designs like desktop stands or car mounts, making them useful for hands-free use. Custom phone holders offer a practical way to keep your brand in view.

18. Custom Magnets

Custom magnets stick to metal surfaces like refrigerators or filing cabinets, ensuring your brand is visible in high-traffic areas. They come in various shapes and sizes and provide a subtle yet effective way to promote your business.

19. Reusable Shopping Bags

Reusable shopping bags are an eco-friendly alternative to single-use plastic bags. Made from materials like canvas or recycled fabric, they’re used for groceries or everyday errands. Customizing them with your logo ensures frequent exposure and promotes a sustainable message.

20. First Aid Kits

First aid kits are practical for handling minor injuries and emergencies. Equipped with essentials like bandages and antiseptics, they can be customized with your logo. These kits are appreciated in homes, cars, or offices, making them a useful promotional item.

21. Hand Sanitizers

Hand sanitizers are crucial for maintaining hygiene, especially in high-touch areas. Available in small, portable bottles, they can be customized with your logo. They are highly valued for their practicality and frequent use, ensuring your brand is seen often.

22. Custom Coasters

Custom coasters of cork, wood, or silicone protect surfaces from drink spills. They offer a practical way to promote your brand at home or in the office, with subtle yet effective visibility.

23. Portable Fans

Portable fans provide relief from heat and are helpful in various settings, from offices to outdoor events. Their compact design makes them easy to carry, and customizing them with your logo ensures they’re both practical and promotional.

24. Branded Power Banks

Branded power banks are essential for charging devices on the go. Tech users highly value them because they are available in different capacities and styles. Customizing them ensures your brand gets frequent visibility whenever they’re used.

25. Custom Stress Balls

Custom stress balls can relieve tension and be used as desk toys. Available in various shapes and sizes, they can be customized with your logo. They offer a fun and practical way to keep your brand visible in a relaxed setting.

26. Insulated Tumblers

Insulated tumblers are fantastic for keeping beverages at the perfect temperature, whether a hot coffee in the morning or an ice-cold drink on a hot day. They’re a hit among commuters and outdoor enthusiasts who appreciate their practicality and functionality.

By adding your logo, you ensure your brand stays at the top of people's minds every time they take a sip. With ample space for branding, these tumblers make your logo visible wherever they’re used.

27. Custom Flashlights

Flashlights are practical tools that can be useful during emergencies or outdoor adventures. They come in various sizes, from compact keychain models to larger, more powerful versions.

Customizing flashlights with your logo creates a useful item that people will appreciate and use. This ensures your brand gets seen in various situations, from late-night walks to unexpected power outages.

Enjoying this article? Learn about making employee appreciation easier with Giftpack

Build A Meaningful Employee Recognition Program With Ease with Giftpack's Client Gifting Service

Giftpack is an innovative platform that simplifies the corporate gifting process while maximizing the impact of each gift. With a custom AI algorithm, Giftpack creates highly customized scenario swag box options for clients worldwide. This ensures that each gift is tailored to the recipient's preferences, social media activity, and digital footprint.

Giftpack offers a vast catalog of over 3.5 million products, enabling personalized gifting on a large scale. Through global delivery and an easy-to-use platform, Giftpack facilitates meaningful connections across the globe.

Global Delivery and User-Friendly Platform

One key feature that sets Giftpack apart is our ability to offer global delivery, ensuring they can receive a personalized gift from your company no matter where your recipients may be. Our platform is designed to be highly user-friendly, making the gifting process seamless and efficient for our clients. Giftpack has you covered if you're gifting an:

• Employee

• Customer

• VIP client

• Friend

• Family member

Personalized Gifting at Scale

With a vast selection of gifts sourced locally and globally, Giftpack makes personalized gifting accessible and achievable on a large scale.

Our goal is to deliver meaningful connections across the globe, ensuring that each gift has a lasting impact on the recipient. By leveraging data-driven insights and a diverse product catalog, we make it easy for companies to show their appreciation meaningfully and personally.

Try Giftpack's Client Gifting Service for Free Today

To take your corporate gifting strategy to the next level, consider trying Giftpack's client gifting service for free today. Our unique approach to personalized gifting is designed to help you strengthen relationships with your:

• Employees

• Customers

• Clients

See the difference it can make for your business. Try Giftpack's client gifting service for free today!

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Tim Kuo

Tim Kuo

Nov 25th 202417 min read

About Giftpack

Giftpack's AI-powered solution simplifies the corporate gifting process and amplifies the impact of personalized gifts. We're crafting memorable touchpoints by sending personalized gifts selected out of a curated pool of 3 million options with just one click. Our AI technology efficiently analyzes each recipient's social media, cultural background, and digital footprint to customize gift options at scale. We take care of generating, ordering, and shipping gifts worldwide. We're transforming the way people build authentic business relationships by sending smarter gifts faster with gifting CRM.

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