Swag is a funny word. But don't let it fool you. Swag, or stuff we all get, is one of the best ways to grab the attention of your brand and improve the bottom line. Every business has its share of challenges. One of the toughest is getting noticed in a crowded marketplace with stiff competition. Unique swag ideas can help you cut through the noise and get noticed.
Giftpack's solution makes finding, customizing, and distributing easy. Explore the significance of unique corporate swag, how to create unique company branded swag, and ideas for different uses and occasions.
What is a Company Swag?
In the corporate world, swag refers to branded merchandise or promotional items that a company customizes with its:
• Logo
• Slogan
• Other branding elements
These items are often given away or sold to promote the brand, celebrate an event, or support a cause. Think of things like:
• T-shirts
• Hats
• Pens
• Tote bags
• Water bottles
Everyday items that carry your brand’s identity wherever they go.
Why Use Branded Swag?
The purpose of branded swag is pretty straightforward: it’s all about increasing brand awareness, building loyalty, and driving engagement. When people use or wear items with your company’s logo, they walk billboards, subtly yet powerfully spreading your brand’s message. Swag creates a tangible connection between your brand and the recipient, often serving as a memorable keepsake that reinforces positive associations with your company.
The Rapid Growth and Strategic Importance of the Corporate Gifting Market
The corporate gifting market is huge and growing rapidly. In 2023, it was valued at around $80.66 billion and was expected to more than double by 2032, reaching $183.49 billion.
This growth reflects the increasing emphasis on building strong business relationships through thoughtful gifting. Companies are now focusing on personalized and meaningful gifts that resonate with recipients and reflect the company’s values, making swag not just a promotional tool but a key part of corporate strategy.
What Swag Do People Actually Like?
Regarding swag, people are looking for items that feel personal, useful, and aligned with their lifestyle. No one wants something they’ll just toss in a drawer and forget about. The best swag tends to fall into a few key categories that excite people to receive and use it.
• There’s practicality: People love swag that they can incorporate into their everyday lives, whether it’s something they’ll use at work, while traveling, or even at home. Practical items stick around longer because they serve a real purpose.
• There’s the feel-good factor: Items that spark a sense of personal enjoyment, creativity, or even wellness can resonate. Whether it helps them relax, stay motivated, or have fun, swag that feels thoughtful and tailored to personal experiences leaves a lasting impression.
• Swag that reflects the latest trends or technology: This can be a huge hit. People appreciate items that make them feel up-to-date or connected to modern innovations. If something feels fresh, high-quality, or cutting-edge, they’re more likely to engage with it and associate positive feelings with your brand.
Related Reading
• Company Swag Ideas • Promotional Marketing • Conference Swag • Best Promotional Products • Event Marketing Strategies • Cheap Swag Ideas • Giveaway Ideas For Events • Marketing Products For Small Business • Swag Items For Employees
140 Unique Company Swag Ideas Recipients Will Love
1. Blue Light Glasses
For employees who stare at screens all day, blue light glasses could be a lifesaver. These block out irritating blue light from screens and can reduce eye strain.
2. Thick Throw Blanket
A thick, warm blanket is almost always welcome for areas that get cold. Just ensure the blanket isn’t a thin, flimsy thing that doesn’t do much.
3. Branded T-Shirts
A classic choice, branded T-shirts are wearable and provide a walking billboard for your company. They can be designed to reflect your brand’s style and values, making them functional and fashionable.
4. Eco-Friendly Tote Bags
Tote bags are great for reducing plastic waste and are highly visible. Eco-friendly versions made from recycled cotton or jute reinforce your company’s commitment to sustainability.
5. Notebooks and Journals
Notebooks and journals are perfect for taking notes or jotting down ideas. Customizing them with your company’s logo adds a professional touch and ensures they’re used frequently.
6. Portable Phone Chargers
Portable phone chargers are incredibly useful in today’s tech-centric world. They help keep devices powered up on the go, and branded ones make sure your company stays in their minds.
7. Stainless Steel Tumblers
Stainless steel tumblers are durable and keep drinks hot or cold for extended periods. They’re a great way to promote your brand while offering a practical item that people will use daily.
8. Stylish Travel Mugs
Travel mugs are perfect for coffee lovers who are always on the go. Customizing them ensures your brand travels with your clients and employees wherever they go.
9. Wireless Earbuds
Wireless earbuds are a modern and high-tech swag option that’s perfect for tech enthusiasts. They offer convenience and luxury, making them a coveted item.
10. Customized USB Drives
Customized USB drives are practical for data storage and transfer. They come in various designs and capacities, making them a useful and memorable gift.
11. Desk Plants
Desk plants bring a touch of nature to the workspace and can improve mood and productivity. Branded pots or planters add a personalized touch.
12. Smartphone Stands
Smartphone stands are handy for keeping phones visible and accessible while working or watching videos. Custom designs can make them a useful and appreciated gift.
13. Bluetooth Speakers
Bluetooth speakers are great for music lovers and are highly portable. Customizing them with your company logo adds a tech-savvy touch to your swag collection.
14. Reusable Coffee Cups
Reusable coffee cups are environmentally friendly and practical. They help reduce waste and keep beverages at the right temperature, all while showcasing your brand.
15. Eco-Friendly Shopping Bags
Eco-friendly shopping bags are useful for grocery runs or day-to-day errands. They help reduce single-use plastics and promote your brand’s commitment to sustainability.
16. Custom Hats and Caps
Custom hats and caps offer a stylish way to showcase your brand. They’re versatile and can be worn casually or as part of a uniform.
17. Insulated Lunch Bags
Insulated lunch bags keep meals fresh and are perfect for employees or clients who bring lunch from home. Customizing them ensures that your brand is seen during lunchtime.
18. Sunglasses with Logo
Branded sunglasses are a fun and practical swag item, especially during sunny seasons. They offer a stylish way to promote your company.
19. Keychains
Keychains are small, practical items that can be customized in various shapes and materials. They’re great for keeping your brand in people’s minds as they go about their daily routines.
20. Mouse Pads
Custom mouse pads are ideal for office environments. They can be designed with your brand’s logo and offer a practical surface for daily computer use.
21. Calendar Planners
Calendar planners are great for organization and scheduling. They offer a large surface for branding and are appreciated for their functionality.
22. Tech Organizers
Tech organizers help keep cables and accessories tidy. They’re useful for anyone with various gadgets and can be customized to reflect your brand.
23. Phone Wallets
Phone wallets stick to the back of phones and provide a handy place for cards and cash. Customizing them with your logo keeps your brand visible in a practical way.
24. Hand Sanitizers
Hand sanitizers are always appreciated, especially in public or shared spaces. Custom bottles ensure your brand is seen while promoting health and hygiene.
25. Portable Fans
Portable fans are great for staying cool on hot days. They’re practical, and a branded fan is a nice touch for outdoor events or as a summer giveaway.
26. Custom Magnets
Custom magnets, designed with fun or useful information, are perfect for sticking on fridges or filing cabinets. They keep your brand visible in everyday spaces.
27. Coasters
Custom coasters protect surfaces and are often used in home and office settings. They provide a practical, everyday use for your brand.
28. Fitness Bands
Fitness bands are great for health-conscious individuals. Branded versions can promote your company while helping users track their fitness goals.
29. Golf Balls with Logo
Golf balls are a classic swag item for corporate events or golf enthusiasts. Custom logos make them a practical and memorable gift for clients or employees.
30. Travel Pillows
Travel pillows add comfort to journeys. Customized versions can promote your brand while providing a cozy accessory for travelers.
31. Custom Blankets
Custom blankets are versatile and can be used at home, in the office, or during outdoor activities. They offer warmth and comfort while showcasing your brand.
32. Stress Balls
Stress balls are fun and functional, helping people relax during busy or stressful times. Customizing them with your brand’s logo makes them a memorable and useful item.
33. Branded Umbrellas
Branded umbrellas are practical, especially in rainy weather. They offer a large surface for your company’s logo and provide visibility for a useful item.
34. USB Hub
USB hubs expand the number of USB ports available on a computer, making them practical for tech users. Customizing them keeps your brand present in tech-centric environments.
35. Custom Koozies
Koozies keep drinks cool and are a fun swag item, especially for outdoor events. Custom designs help promote your brand in a casual, entertaining way.
36. Photo Frames
Custom photo frames are a great way to display memories. They’re appreciated for their personal touch and can be customized with your company’s logo.
37. Travel Adapters
Travel adapters are essential for international travel, making them a practical and appreciated swag item. Customizing them ensures your brand travels with clients and employees.
38. LED Flashlights
LED flashlights are helpful for emergencies and everyday tasks. Customizing them with your brand’s logo is a practical and memorable gift.
39. Custom Lanyards
Custom lanyards are great for holding ID badges or keys. They’re often used at conferences or office settings, offering a visible and practical branding opportunity.
40. Desk Clocks
Desk clocks are both functional and decorative. Customized with your company’s logo, they help keep your brand visible in office environments.
41. Reusable Straws
Reusable straws promote sustainability and reduce waste. Customizing them with your logo shows your brand’s commitment to the environment while providing a practical item.
42. Snack Boxes
Snack boxes offer a variety of treats and are a fun way to show appreciation. Custom packaging can include your company’s branding, making them a thoughtful and enjoyable gift.
43. Customized Bandanas
Customized bandanas are versatile and can be used in various ways, from fashion accessories to head coverings. They offer a unique branding opportunity.
44. Phone Cases
Phone cases protect devices and can be customized to feature your company’s logo. They offer a practical and personal touch to your swag collection.
45. Waterproof Phone Pouches
Waterproof phone pouches protect devices from water and dust. They’re practical for outdoor activities and travel, and branding them ensures your company is seen in various settings.
46. Branded Socks
Branded socks are a fun and comfortable swag item. Custom designs reflect your company’s personality and add a playful touch to your gifts.
47. Custom Aprons
Custom aprons are perfect for cooking enthusiasts or professionals. They provide a practical way to showcase your brand in a kitchen or workshop setting.
48. Eco-Friendly Notebooks
Eco-friendly notebooks are made from sustainable materials and promote environmental responsibility. Customizing them with your brand’s logo reinforces your commitment to sustainability.
49. Portable Power Banks
Portable power banks keep devices charged on the go. They’re practical and appreciated for their functionality, making them a valuable addition to any swag collection.
50. Desk Organizers
Desk organizers help keep workspaces tidy and efficient. Customizing them with your company’s logo adds a professional touch to an everyday office essential.
51. Reusable Food Containers
Reusable food containers are perfect for meal prep and reduce single-use plastics. Customizing them with your brand’s logo adds a practical touch to a green initiative.
52. Personalized Key Fobs
Personalized key fobs are great for keeping keys organized. Custom designs can include your logo or a unique message, making them a handy and memorable gift.
53. Travel Journals
Travel journals are ideal for those who love documenting their journeys. Customized covers make them a personal and thoughtful gift for clients or employees who travel frequently.
54. Custom Mints and Candy
Custom mints and candy are fun, sweet treats that can be branded with your logo or message. They’re perfect for events or as a small thank-you gift.
55. Scented Candles
Scented candles create a relaxing atmosphere and are popular for company swag. Custom labels can include your brand’s logo or a special message.
56. Custom Tote Bags
Custom tote bags are versatile and eco-friendly. They’re perfect for carrying groceries, books, or gym gear and help promote your brand with every use.
57. Sleep Masks
Sleep masks are great for frequent travelers or anyone who can relax more. Custom designs can make them a unique and useful gift.
58. Branded Blankets
Branded blankets are cozy and useful for various settings, from home to outdoor events. They offer a large surface for your company’s logo and provide warmth and comfort.
59. Tech Cleaning Cloths
Tech cleaning cloths are practical for keeping screens and devices clean. Customizing them with your logo ensures your brand stays visible in everyday tech use.
60. Customized Pencil Cases
Customized pencil cases are great for students or professionals. They help keep writing instruments organized and provide a visible branding opportunity.
61. Wireless Charging Pads
Wireless charging pads are a modern and convenient swag item. Custom designs ensure your brand is seen while users charge their devices.
62. Branded Water Bottles with Infusers
Branded water bottles with infusers are perfect for adding flavor to water. They’re practical, promote healthy hydration, and showcase your brand.
63. Custom Coffee Mugs
Custom coffee mugs are a classic choice for office swag. They’re practical for daily use and can be customized with your company’s logo or message.
64. DIY Craft Kits
DIY craft kits are fun and engaging. They offer a creative way to spend time and can be customized with your company’s branding for a unique touch.
65. Travel-Size Toiletries
Travel-size toiletries are practical for frequent travelers. Custom packaging or labels ensure your brand is seen even when people are on the go.
66. Sustainable Bamboo Utensils
Sustainable bamboo utensils are eco-friendly and practical. Customizing them with your logo reinforces your brand’s commitment to environmental responsibility.
67. Branded Cooling Towels
Branded cooling towels are great for hot weather or intense workouts. They help keep users cool and showcase your brand with every use.
68. Custom Hand Warmers
Custom hand warmers are perfect for cold weather. They provide warmth and comfort, and customizing them with your logo adds a personal touch.
69. Mini Toolkits
Mini toolkits are practical for quick fixes and small repairs. They’re a useful gift that can be customized with your company’s branding.
70. Insulated Tumblers
Insulated tumblers keep drinks hot or cold for hours. Customizing them with your logo makes them a practical and appreciated swag item.
71. Silicone Phone Wallets
Silicone phone wallets stick to the back of phones and are great for carrying cards or cash. Customizing them ensures your brand is seen in a practical setting.
72. Travel Wallets
Travel wallets help organize travel documents and cards. Their custom designs make them useful and stylish gifts for frequent travelers.
73. Bluetooth Headphones
Bluetooth headphones are a high-tech and desirable swag item. They offer convenience and style, making them a memorable gift for tech enthusiasts.
74. Fitness Towels
Fitness towels are perfect for workouts and sports. Customizing them with your logo provides a practical item that promotes your brand in active settings.
75. Custom Pet Bandanas
Custom pet bandanas are a fun way to include pets in the swag mix. They can be branded with your company’s logo, making them a playful gift for pet owners.
76. Custom Stress Relief Toys
Custom stress relief toys, like fidget spinners or stress balls, are great for relaxation. They offer a fun way to relieve stress while keeping your brand visible.
77. Portable Mini Speakers
Portable mini speakers are great for music on the go. Customizing them with your logo provides a high-tech swag item that people will use regularly.
78. Personalized Nail Files
Personalized nail files are practical for personal care. Customizing them with your company’s branding makes them a thoughtful and useful gift.
79. Custom Bookmarks
Custom bookmarks are perfect for avid readers. They offer a practical and stylish way to keep track of reading progress while showcasing your brand.
80. Foldable Shopping Bags
Foldable shopping bags are compact and eco-friendly. They’re practical for carrying groceries or other items and can be customized with your company’s logo.
81. Magnetic Notepads
Magnetic notepads stick to fridges or metal surfaces, providing a convenient place to jot down notes. Custom designs ensure your brand is seen frequently.
82. Personalized Beach Towels
Personalized beach towels are perfect for summer giveaways. They offer a large surface for branding and are appreciated for their practicality.
83. Custom Phone Grips
Custom phone grips enhance phone usability and stability. They’re a small but practical swag item that keeps your brand visible in everyday use.
84. Eco-Friendly Binders
Eco-friendly binders are made from sustainable materials and are perfect for organizing documents. Customizing them with your logo reinforces your commitment to the environment.
85. Stylish Tumbler Bottles
Stylish tumbler bottles are both functional and fashionable. They keep drinks at the right temperature and offer a sleek way to showcase your brand.
86. Branded Hand Creams
Branded hand creams are practical for personal care and skincare. Customizing them ensures your brand is part of daily self-care routines.
87. Custom Flash Drives
Custom flash drives are practical for data storage and transfer. They offer a tech-savvy swag option that’s both useful and memorable.
88. Reusable Lunch Bags
Reusable lunch bags are practical for bringing meals to work or school. Customizing them with your logo makes them a functional and appreciated gift.
89. Mini Desktop Games
Mini desktop games add a fun touch to workspaces. Customizing them with your logo makes them a playful and engaging gift for employees or clients.
90. Personalized Bottle Openers
Personalized bottle openers are practical for social events and gatherings. Customizing them ensures your brand is seen in a fun and functional setting.
91. Custom Yoga Mats
Custom yoga mats are perfect for fitness enthusiasts. They provide a large surface for branding and promote health and wellness.
92. Travel-sized First Aid Kits
Travel-sized first aid kits are practical for handling minor injuries on the go. Customizing them with your logo makes them a thoughtful and useful gift.
93. Custom USB Car Chargers
Custom USB car chargers ensure devices stay powered while driving. They’re practical and appreciated for their functionality and convenience.
94. Insulated Water Bottles
Insulated water bottles keep beverages at the right temperature for extended periods. Custom designs ensure your brand is visible during outdoor activities or workouts.
95. Branded Sunglass Cases
Branded sunglass cases protect eyewear and offer a stylish way to promote your brand. They’re practical and appreciated for their utility.
96. Custom Power Strips
Custom power strips provide extra outlets and surge protection. They’re practical for tech users and help keep your brand visible in tech-centric environments.
97. Branded PopSockets
Branded PopSockets enhance phone grip and stand functionality. They’re a popular and practical swag item that ensures your brand is seen daily.
98. Eco-Friendly Lunch Boxes
Eco-friendly lunch boxes promote sustainability and are practical for meal prep. Customizing them with your logo reinforces your commitment to environmental responsibility.
99. Mini Bluetooth Keyboards
Mini Bluetooth keyboards are great for mobile device users. They offer convenience and functionality while showcasing your brand in tech settings.
100. Custom Travel Mugs with Handles
Custom travel mugs with handles offer a convenient way to enjoy beverages on the go. They’re practical and provide a large surface for branding.
101. Branded Cooling Bags
Branded cooling bags are perfect for chilling drinks or snacks on the go. They’re practical for outdoor events and offer a sizable area for your logo.
102. Custom Puzzle Sets
Custom puzzle sets are a fun and engaging swag item. They can be designed with your company’s branding and provide an interactive way for recipients to connect with your brand.
103. Stylish Baseball Caps
Stylish baseball caps offer a casual way to promote your brand. They’re versatile and popular, making them an excellent choice for employees and clients.
104. Personalized Car Air Fresheners
Personalized car air fresheners are a practical and refreshing gift. Custom designs can include your logo, ensuring your brand stays visible whenever the car is used.
105. Custom Picnic Blankets
Custom picnic blankets are ideal for outdoor activities and family gatherings. They provide a large surface for your branding and are appreciated for their practicality.
106. Branded Hand Towels
Branded hand towels are helpful for personal care or sports. Customizing them with your logo ensures your brand is visible in various settings.
107. Custom Digital Thermometers
Custom digital thermometers are practical for health and wellness. They’re a useful gift that can be personalized with your company’s logo.
108. Reusable Silicone Bags
Reusable silicone bags are eco-friendly and perfect for storing food or small items. Customizing them with your logo reinforces your brand’s commitment to sustainability.
109. Personalized Desk Lamps
Personalized desk lamps are practical for home or office use. They provide a useful light source and can be customized with your brand’s logo for visibility.
110. Custom Luggage Tags
Custom luggage tags help keep travel bags organized and easily identifiable. They’re practical for frequent travelers and offer a space for your branding.
111. Branded Notepad Holders
Branded notepad holders organize important notes and documents. Customizing them ensures your brand is seen in professional settings.
112. Stylish Water Bottle Holders
Stylish water bottle holders are practical for keeping beverages accessible during activities. Custom designs make them functional and eye-catching swag items.
113. Custom Pop-up Banners
Custom pop-up banners are perfect for events and trade shows. They offer a large space for branding and can be easily set up to showcase your company’s message.
114. Personalized Phone Cleaning Kits
Personalized phone cleaning kits help keep screens and devices clean. Custom designs ensure your brand is visible in everyday tech use.
115. Custom Safety Kits
Custom safety kits are practical for various situations. They can include items like first aid supplies and emergency tools branded with your company’s logo.
116. Branded Eco-Friendly Utensil Sets
Branded eco-friendly utensil sets promote sustainability while providing a practical gift. Customizing them with your logo reinforces your brand’s commitment to the environment.
117. Custom Foldable Chairs
Custom foldable chairs are perfect for outdoor events and picnics. They offer a large surface for your branding and provide comfort for recipients.
118. Branded Key Holders
Branded key holders help keep keys organized and accessible. Customizing them with your logo provides a practical and visible swag item.
119. Personalized Travel Pillows
Personalized travel pillows offer comfort during travel. Custom designs make them a thoughtful and practical gift for frequent flyers.
120. Custom Wine Opener Sets
Custom wine opener sets are a sophisticated gift for clients or employees. They offer elegance and can be branded with your company’s logo.
121. Stylish Travel Totes
Stylish travel totes are practical for carrying essentials during trips. Customizing them with your logo ensures your brand is visible while on the go.
122. Custom Puzzles
Custom puzzles are engaging and interactive swag items. They can be designed with your brand’s logo or message, providing a fun way to connect with recipients.
123. Personalized Phone Stands
Personalized phone stands help keep phones accessible and visible. Custom designs make them a practical and stylish gift for tech users.
124. Branded Clipboards
Branded clipboards are useful for note-taking and organization. Customizing them ensures your brand is seen in professional or educational settings.
125. Custom Flash Drives
Custom flash drives are practical for data storage and transfer. They offer a tech-savvy swag option that’s both useful and memorable.
126. Reusable Coffee Sleeves
Reusable coffee sleeves keep beverages warm and hands cool. Customizing them with your logo adds a practical touch to coffee breaks and reinforces your brand’s commitment to sustainability.
127. Custom Travel Organizers
Custom travel organizers help organize travel documents and accessories. They’re practical for frequent travelers and offer space for your branding.
128. Branded Car Chargers
Branded car chargers ensure devices stay powered on the go. They’re practical and appreciated for their convenience and functionality.
129. Personalized USB Drives
Personalized USB drives are useful for data storage and transfer. Customizing them with your company’s logo is a practical and memorable gift.
130. Stylish Travel Mugs
Stylish travel mugs are perfect for enjoying beverages on the go. Customizing them with your logo adds a touch of style and keeps your brand visible.
131. Custom Notebooks with Pen Holders
Custom notebooks with pen holders offer a practical and stylish way to organize notes. They’re perfect for meetings and personal use and have ample space for branding.
132. Branded Hand Sanitizer Bottles
Branded hand sanitizer bottles promote hygiene and health. Customizing them ensures your brand is visible in everyday situations.
133. Personalized Reusable Bags
Personalized reusable bags are eco-friendly and practical for carrying groceries or other items. Custom designs make them a functional and sustainable swag option.
134. Custom Inflatable Neck Pillows
Custom inflatable neck pillows offer comfort during travel. They’re compact and practical, making them a thoughtful gift for frequent flyers.
135. Personalized Yoga Blocks
Personalized yoga blocks are great for fitness enthusiasts. They add a personal touch to workout gear and provide a functional, branded item for health-conscious clients or employees.
136. Upcycled Goods
Collaborate with artists who can transform waste materials into unique swag items, from desk organizers to art pieces.
137. Solar Lanterns
Solar lanterns can symbolize your company's innovative and eco-friendly approach, practical for camping trips or emergency kits.
138. Star Maps
Offer customized star maps that mark employees' significant company dates or personal milestones, connecting them to the cosmos.
139. Retro Fanny Packs
Make a comeback with retro fanny packs with a modern twist, sporting your company's logo for outings and events.
140. Organizational Packing Cubes
Packing cubes with your company's brand can help travelers stay organized, taking your brand global.
Why Give Your Employees And Customers Company Swag
Boost Brand Recognition with Swag
Swag acts as a mini billboard for your brand. Items like mugs or pens with your logo keep your company’s name visible daily, reinforcing brand presence and keeping it at the forefront of people’s minds. With 80% of customers needing to trust a brand before purchasing, effective swag can help build this trust and enhance brand recall.
Increase Employee Morale with Company Swag
A thoughtful gift from an employer, such as a branded T-shirt or water bottle, boosts employee morale. It shows appreciation and makes employees feel valued, fostering a sense of belonging and satisfaction within the team.
Use Swag to Appreciate Your Clients
Sending swag to clients demonstrates your appreciation for their business. A well-chosen gift can:
• Strengthen relationships
• Show gratitude
• Encourage long-term loyalty
Incentivize Employees and Clients Using Swag
Swag can be used as a reward system to recognize achievements and milestones. They are offering branded items as incentives to motivate employees and clients, reward them for their efforts, and encourage continued engagement.
Encourage Repeat Business with Engaging Swag
When clients receive useful and liked swag, they’re more likely to remember your company and return for future needs. Useful items like branded notebooks or USB drives plant seeds of goodwill and keep your brand top of mind.
Improve Onboarding with Custom Swag
New employees appreciate a warm welcome, and company swag helps create a positive first impression. Including thoughtful and enjoyable items in their welcome package can set the tone for their experience and make them feel valued.
Use Swag for Marketing and Visibility
When used publicly, swag increases brand visibility and can spark conversations about the company. According to a recent ASI’s Ad Impressions Study, promotional products are Americans’ favorite form of advertising. No wonder brands are lining up to create useful and stunning promotional products.
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What to Consider in a Company Swag Idea
1. Quality Matters
Invest in swag items that reflect your brand's quality and excellence. Choose well-made products that showcase your commitment to excellence and leave a lasting impression on recipients.
72% of people say a brand's reputation is tied to the quality of its promotional items. A cool, well-designed swag makes people think positively about the company.
2. Relevance
Tailor your swag selection to your audience's interests and preferences. Consider their:
• Demographics
• Lifestyle
• Needs
To ensure your swag resonates with them and adds value to their lives.
3. Functionality
Opt for practical items that offer utility and convenience. Whether it's:
• Versatile gadget
• Useful tool
• Stylish accessory
Prioritize functionality to ensure your swag becomes a go-to essential for recipients.
4. Creativity
Think outside the box and choose swag items that captivate attention and spark excitement. Get creative with unique designs, bold colors, and innovative customization options to make your swag stand out and leave a memorable impression.
5. Sustainability
Demonstrate your commitment to environmental responsibility by selecting eco-friendly swag options. Choose sustainable materials, recyclable packaging, or products with minimal environmental impact to align with your company's values and contribute to a greener future.
6. Vendors
Once you’ve determined how much you can spend and the rough amount of swag you’ll need, it’s time to start thinking about vendors. There are countless options for swag vendors, all offering different types of products at different price points and quality levels. With countless options on the market, Giftpack makes handling company swag super easy and practical.
Utilizing our custom AI algorithm, we create highly customized scenario swag box options for you. We offer global delivery and an extremely user-friendly platform. We curate the most fitting gifts from a vast catalog of over 3.5 million products worldwide (which is ever-increasing).
You don't have to worry about:
• Vendors
• Customization
• Logistics
• Choosing meaningful gifts for the recipient
A customer or an employee. When picking out your company swag, remember these tips: Choose items that reflect your brand’s personality, ensure they’re share-worthy and high-quality, and consider cost-effective options to maximize your impact. Happy swag planning!
How To Order Company Swag For Your Employees & Clients
Budget: Start Here to Avoid Any Surprises Later
Before getting too carried away with all the fantastic ideas for your company swag, get clear on your budget. You may have a specific allowance for swag, either monthly or annually. If so, don’t assume that the budget is a free-for-all. Getting explicit approval for your specific spending is always smart to avoid any unpleasant surprises later.
If your company doesn’t have an established budget, you’ll need to do a bit more legwork. Benchmarking against other expenses in your team’s budget, doing some online research, and asking around within your network can help you get a ballpark figure. Once you’ve got that estimate, run it by the decision-makers and get that all-important green light before placing any orders.
Quantity: How Much Swag Do You Really Need?
Next up is quantity—how much swag do you need? This depends largely on your intended use. If the swag is meant for every employee, start with a headcount of your team or department. Don’t forget to account for new hires and have a few extras on hand for good measure.
Timing plays a big role here as well. If you’re ordering swag for a specific event, you might just need a one-time batch. But you'll want to think ahead if you plan to distribute items over time—like giving branded water bottles to new hires. Estimate how many new hires you expect over the next several months or a year and order enough to cover that period.
Vendors: What to Look for in a Swag Supplier
Once your budget and quantity are set, it’s time to consider vendors. There’s no shortage of options, but they can vary significantly regarding product offerings, price, and quality.
If you’re unsure where to start, Giftpack is a solid choice, especially if you’re looking for more personalized gifts that resonate with your recipients. Their AI feature helps tailor the swag to individual preferences, which can make a big difference in how well your gifts are received.
Lead Time: Don’t Get Stuck with Last-Minute Swag
Don’t overlook lead time—the time it takes for your swag to be produced and shipped. This is particularly important if you’re working with a deadline, like an upcoming conference or a holiday party.
Most vendors won’t be able to deliver in less than 5-10 business days, assuming everything goes smoothly. Plan and give yourself some extra buffer time to avoid any last-minute stress to account for potential delays.
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Build A Meaningful Employee Recognition Program With Ease with Giftpack's Client Gifting Service
At Giftpack, our driving force is to simplify the corporate gifting process while maximizing the impact of each gift. Utilizing our custom AI algorithm, we create highly customized scenario swag box options for you. We deliver globally and have an extremely user-friendly platform. We curate the most fitting gifts from a vast catalog of over 3.5 million products worldwide (which is ever-increasing).
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